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US 12,002,074 B2Granted
Personalized consumer advertising placement
AssigneeSegmint Inc.
InventorsRussel Robert Heiser, II, Nathan W. Shahan, John Cale
Life of this patent
Estimating the term…
Abstract
The subject personalized consumer advertising/ad placement system provides the ability for advertisers, ad agencies, and any other applicable organization to determine and electronically present their “ideal” consumer profile and have their advertisement/promotion placed in front of all consumers who match the profile based on the anonymous mining of the consumers actual spending across a broad base of spending categories.
Claims31
A method of delivering a targeted advertisement to an interface of a computing device, comprising:
- receiving financial transaction data from a financial institution, wherein the financial transaction data is associated with a consumer identification assigned by the financial institution, and wherein the consumer identification and the financial transaction data do not contain information that reveals an identity of a consumer linked to the consumer identification;
- creating an advertisement delivery identification and associating the advertisement delivery identification with the consumer identification assigned by the financial institution;
- associating the advertisement delivery identification with a unique identifier associated with a computing device, wherein the advertisement delivery identification is associated with the unique identifier when a consumer linked to the consumer identification is logged onto a website operated by the financial institution;
- receiving one or more criteria for recipients of a targeted advertisement, wherein the one or more criteria includes one or more desired indicators associated with a recipient of the targeted advertisement, wherein the one or more criteria includes a weight assigned to the one or more desired indicators;
- identifying, via at least one of the advertisement delivery identification or consumer identification, a recipient of the targeted advertisement by matching the financial transaction data with the one or more criteria;
- delivering the targeted advertisement to the interface of the computing device associated with the at least one of the advertisement delivery identification or consumer identification upon detection of the unique identifier;
- monitoring a click activity while the delivered targeted advertisement is displayed on the interface of the computing device;
- and
- upon determining that the monitored delivered targeted advertisement has been clicked via the interface of the computing device, recording the click activity based on the monitored delivered targeted advertisement.
6 more elements
A method of delivering a targeted advertisement to an interface of a computing device, comprising:
- receiving financial transaction data from a financial institution, wherein the financial transaction data is associated with a consumer identification assigned by the financial institution, and wherein the consumer identification and the financial transaction data do not contain information that personally identifies any consumer linked to the consumer identification;
- creating an advertisement delivery identification and associating the advertisement delivery identification with the consumer identification assigned by the financial institution;
- associating the advertisement delivery identification with a unique identifier associated with a computing device, wherein the advertisement delivery identification is associated with the unique identifier when a consumer linked to the consumer identification is logged onto a website operated by the financial institution;
- receiving one or more criteria for recipients of a targeted advertisement, wherein the one or more criteria includes one or more desired indicators associated with a recipient of the targeted advertisement, wherein the one or more criteria includes a weight assigned to the one or more desired indicators;
- identifying, via at least one of the advertisement delivery identification or consumer identification, a recipient of the targeted advertisement by matching the financial transaction data with the one or more criteria;
- detecting the unique identifier associated with the computing device;
- determining that the unique identifier is associated with the at least one of the advertisement delivery identification or consumer identification identified as a recipient of the targeted advertisement;
- delivering the targeted advertisement to the interface of the computing device associated with the at least one of the advertisement delivery identification or consumer identification;
- monitoring a click activity while the delivered targeted advertisement is displayed on the interface of the computing device;
- and
- upon determining that the monitored delivered targeted advertisement has been clicked via the interface of the computing device, recording the click activity based on the monitored delivered targeted advertisement.
8 more elements
A method of delivering a targeted advertisement to an interface of a computing device, comprising:
- receiving financial transaction data from a financial institution, wherein the financial transaction data is associated with a unique consumer identification code (UCIC) assigned by the financial institution, and wherein the UCIC and the financial transaction data do not contain information that personally identifies any consumer linked to the UCIC;
- creating an advertisement delivery identification code (ADIC) and associating the ADIC with the UCIC assigned by the financial institution;
- associating the ADIC with a unique identifier associated with a computing device, wherein the ADIC is associated with the unique identifier when a consumer linked to the consumer identification is logged onto a website operated by the financial institution;
- receiving one or more criteria for recipients of a targeted advertisement, wherein the one or more criteria includes one or more desired indicators associated with a recipient of the targeted advertisement, wherein the one or more criteria includes a weight assigned to the one or more desired indicators;
- identifying, via at least one of the ADIC or UCIC, a recipient of the targeted advertisement by matching the financial transaction data with the one or more criteria;
- delivering the targeted advertisement to the interface of the computing device associated with the at least one of the ADIC or UCIC upon detection of the unique identifier;
- monitoring a click activity while the delivered targeted advertisement is displayed on the interface of the computing device;
- and
- upon determining that the monitored delivered targeted advertisement has been clicked via the interface of the computing device, recording the click activity based on the monitored delivered targeted advertisement.
6 more elements
A method of delivering a targeted advertisement to an interface of a computing device, comprising:
- receiving financial transaction data from a financial institution, wherein the financial transaction data is associated with a unique consumer identification code (UCIC) assigned by the financial institution, and wherein the UCIC and the financial transaction data do not contain information that reveals an identity of a consumer linked to the UCIC;
- creating an advertisement delivery identification code (ADIC) and associating the ADIC with the UCIC assigned by the financial institution;
- associating the ADIC with a unique identifier associated with a computing device, wherein the ADIC is associated with the unique identifier when a consumer linked to the UCIC is logged onto a website operated by the financial institution;
- receiving one or more criteria for recipients of a targeted advertisement, wherein the one or more criteria includes one or more desired indicators associated with a recipient of the targeted advertisement, wherein the one or more criteria includes a weight assigned to the one or more desired indicators;
- identifying, via at least one of the ADIC or UCIC, a recipient of the targeted advertisement by matching the financial transaction data with the one or more criteria;
- detecting the unique identifier associated with the computing device;
- determining that the unique identifier is associated with the at least one of the ADIC or UCIC identified as a recipient of the targeted advertisement;
- delivering the targeted advertisement to the interface of the computing device associated with the at least one of the ADIC or UCIC;
- monitoring a click activity while the delivered targeted advertisement is displayed on the interface of the computing device;
- and
- upon determining that the monitored delivered targeted advertisement has been clicked via the interface of the computing device, recording the click activity based on the monitored delivered targeted advertisement.
8 more elements
Dependencies are inferred from the claim text.