US 12,002,066 B2 · Monitoring device application usage for completion of checkout data processing

Abstract

There are provided systems and methods for monitoring device application usage for completion of checkout data processing. A computing device may be utilized to perform one or more actions while utilizing an application executable by the device, including a browser application or merchant application that allows a user to view an online marketplace and purchase items in a transaction. Prior to checkout and transaction processing, the device may be used to browse items, and items may be added to a shopping cart. However, the device may not finish electronic transaction processing for the items, for example, where the device does not enter transaction processing details and/or navigates away from the items or cart. A service provider may utilize past actions to determine whether the action indicates that the device is abandoning use of the application, including electronic transaction processing. If so, an incentive may be provided to continue use.

Claims20

Dependent claims

A system of a service provider, the system comprising:

a non-transitory memory;
and
one or more hardware processors coupled with the non-transitory memory and configured to read instructions from the non-transitory memory to cause the system to perform operations comprising:
monitoring a current session of an application on a user device of a user while the user is browsing an online merchant platform of a merchant;
determining, based on the monitoring, that the user is potentially engaging in a transaction on the online merchant platform;
determining, based on the monitoring, a user input action associated with an action performed during the current session, wherein the user input action causes an effect in the application on completing the transaction;
determining, based on an analysis of the user input action and a plurality of prior actions by the user, that a probability that the transaction will be abandoned at the user device meets or exceeds a threshold;
determining completion data that provides application output data via the application to enable a completion of the transaction;
and
providing the completion data to the user device via the application in at least one future session of the application.

7 more elements

A method comprising:

detecting, via an application on a user device of a user during a current computing session, that the user has selected an item for an online purchase or entered an online checkout process via a digital platform of a merchant;
detecting a first computing action performed by the user using the user device after the detecting, wherein the first computing action causes an effect on the application executing on the user device;
determining past computing actions performed by the user after at least one of selecting the item or another item or entering previous online checkout processes, wherein the past computing actions are associated with whether one or more transactions were completed by the user with the merchant or another merchant;
determining that the first computing action indicates that the user has a threshold likelihood of abandoning a transaction with the merchant during the current computing session;
generating a message associated with the user abandoning the transaction and needed to complete the transaction associated for the item or the online checkout process with the merchant;
transmitting the message on the user device via the application;
and
further outputting the message on the user device via the application during a subsequent computing session with the application.

5 more elements

A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:

detecting, via an application on a user device of a user during a current computing session, that the user has selected an item for an online purchase or entered an online checkout process via a digital platform of a merchant;
detecting a first computing action performed by the user using the user device after the detecting, wherein the first computing action causes an effect on the application executing on a device;
determining past computing actions performed by the user after at least one of selecting the item or another item or entering previous online checkout processes, wherein the past computing actions are associated with whether one or more transactions were completed by the user with the merchant or another merchant;
predicting, based on the past computing actions and the first computing action, the user will abandon a transaction with the merchant during the current computing session;
determining an incentive available for completing the transaction;
generating a message for the user that includes the incentive, wherein the message further provides instructions to complete the transaction and receive the incentive;
transmitting the message on the user device via the application;
and
further outputting the message on the user device via the application during a subsequent computing session with the application.

6 more elements

Dependencies are inferred from the claim text.

Monitoring device application usage for completion of checkout data processing

Life of this patent

Monitoring device application usage for completion of checkout data processing

Life of this patent

Abstract

Claims20