Content processing method and apparatus, computer-readable storage medium and computer device

An apparatus for content processing, the apparatus comprising:

• at least one memory configured to store program code;
• and
• at least one processor configured to read the program code and operate as instructed by the program code, the program code comprising:
• first obtaining code configured to cause the at least one processor to obtain data of a to-be-pushed user in behavior evaluation dimensions, user portrait information of the to-be-pushed user, and to-be-pushed content, the user portrait information matching a corresponding user portrait code, and the to-be-pushed content matching a corresponding to-be-pushed content code;
• first determining code configured to cause the at least one processor to determine a user behavior code of the to-be-pushed user in the behavior evaluation dimensions based on the data of the to-be-pushed user in the behavior evaluation dimensions;
• first fusing code configured to cause the at least one processor to obtain a target code based on the to-be-pushed content code, the user behavior code, and the user portrait code;
• second determining code configured to cause the at least one processor to determine a recommendation probability of the to-be-pushed content based on the target code;
• and
• third determining code configured to cause the at least one processor to determine push content corresponding to the to-be-pushed user from the to-be-pushed content based on the recommendation probability,
• wherein the behavior evaluation dimensions comprise a first behavior evaluation dimension and a second behavior evaluation dimension,
• wherein the first behavior evaluation dimension uses a first relationship between the to-be-pushed user and the push content in a preset period of time, and
• wherein the second behavior evaluation dimension uses a second relationship between the to-be-pushed user and a publishing object of the push content in the preset period of time.

A non-transitory computer-readable storage medium, storing at least one instruction executable by a processor to:

• obtain data of a to-be-pushed user in behavior evaluation dimensions, user portrait information of the to-be-pushed user, and to-be-pushed content, wherein the user portrait information matches a corresponding user portrait code, and the to-be-pushed content matches a corresponding to-be-pushed content code;
• determine a user behavior code of the to-be-pushed user in the behavior evaluation dimensions based on the data of the to-be-pushed user in the behavior evaluation dimensions;
• obtain a target code based on the to-be-pushed content code, the user behavior code, and the user portrait code;
• determine a recommendation probability of the to-be-pushed content based on the target code;
• and
• determine push content corresponding to the to-be-pushed user from the to-be-pushed content based on the recommendation probability,
• wherein the behavior evaluation dimensions comprise a first behavior evaluation dimension and a second behavior evaluation dimension,
• wherein the first behavior evaluation dimension uses a first relationship between the to-be-pushed user and the push content in a preset period of time;
• and
• wherein the second behavior evaluation dimension uses a second relationship between the to-be-pushed user and a publishing object of the push content in the preset period of time.