Method of and system for causing a smart connected device to execute content upon sensing a link trigger

A system for causing a smart connected device to execute content, the system comprising:

• at least one processor;
• and
• a non-transitory storage medium operatively connected to the at least one processor, the non-transitory storage medium storing computer-readable instructions;
• the processor, upon executing the computer-readable instructions, being configured for:
• receiving an indication of the content to be executed by the smart connected device;
• generating, for the content, a deep hyperlink accessible by a given electronic device;
• generating a link trigger for the deep hyperlink, the link trigger being associated with a sensing action of a sensor of the given electronic device;
• storing, in the non-transitory storage medium, the content, the deep hyperlink and the link trigger;
• receiving an indication of the deep hyperlink having been accessed by the given electronic device by sensing the link trigger;
• receiving, based on the indication of the deep hyperlink, from the non-transitory storage medium, the content associated with the deep hyperlink and device information associated with the smart connected device;
• and
• transmitting the indication of the content, the transmitting thereby causing the smart connected device to execute the content.