Providing interactive advertisements

A system for providing a commercial as an interactive advertisement via a user computing entity, the system comprising at least one memory and at least one processor, the system configured to at least:

• store interactive advertisement data associated with an interactive advertisement, the interactive advertisement data (a) identifying an associated commercial, (b) identifying at least one related content object, and (c) comprising at least one advertisement indicator identifying one or more characteristics that must be satisfied by a commercial segment for the commercial segment to host the interactive advertisement, wherein at least one of the one or more characteristics is selected from the group consisting of a frequency requirement comprising an occurrence rate corresponding with the interactive advertisement, and a position requirement associated with at least one of a plurality of candidate positions of the commercial segment;
• generate, based at least in part on normalizing the at least one related content object, a normalized related content object configured for simultaneous display with the associated commercial via the user computing entity;
• receive an indication that the associated commercial is to be provided during a first commercial segment, the first commercial segment associated with at least one show;
• prior to the airing of the associated commercial during the first commercial segment, determine whether the one or more characteristics that must be satisfied by a commercial segment for the interactive advertisement to be provided during the commercial segment are satisfied by the first commercial segment;
• and
• responsive to determining that the one or more characteristics that must be satisfied by a commercial segment for the interactive advertisement to be provided during the commercial segment are satisfied by the first commercial segment, push at least one portion of the interactive advertisement data for the associated commercial to the user computing entity, the at least one portion of the interactive advertisement data providing access to the normalized related content object.

A computer program product for providing a commercial as an interactive advertisement via a user computing entity, the computer program product comprising at least one non-transitory computer-readable storage medium having computer-readable program code portions stored therein, the computer-readable program code portions comprising:

• an executable portion configured to store interactive advertisement data associated with an interactive advertisement, the interactive advertisement data (a) identifying an associated commercial, (b) identifying at least one related content object, and (c) comprising at least one advertisement indicator identifying one or more characteristics that must be satisfied by a commercial segment for the commercial segment to host the interactive advertisement, wherein at least one of the one or more characteristics is selected from the group consisting of a frequency requirement comprising an occurrence rate corresponding with the interactive advertisement, and a position requirement associated with at least one of a plurality of candidate positions of the commercial segment;
• an executable portion configured to generate, based at least in part on normalizing the at least one related content object, a normalized related content object configured for simultaneous display with the associated commercial via the user computing entity;
• an executable portion configured to receive an indication that the associated commercial is to be provided during a first commercial segment, the first commercial segment associated with at least one show;
• an executable portion configured to, prior to the airing of the associated commercial during the first commercial segment, determine whether the one or more characteristics that must be satisfied by a commercial segment for the interactive advertisement to be provided during the commercial segment are satisfied by the first commercial segment;
• and
• an executable portion configured to responsive to determining that the one or more characteristics that must be satisfied by a commercial segment for the interactive advertisement to be provided during the commercial segment are satisfied by the first commercial segment, push at least one portion of the interactive advertisement data for the associated commercial to the user computing entity, the at least one portion of the interactive advertisement data providing access to the normalized related content object.