Item recommendation control platform

A system comprising:

• a retail web server;
• an item recommendation control platform comprising a computing device having a processor and a memory, the computing device being communicatively connected to the retail web server, the memory storing instructions which, when executed, cause the computing device to:
• expose a portal to an administrative user, the portal generating a rules user interface having a plurality of item recommendation rule definition options that allow the administrative user to define an item recommendation rule for a particular node within a retail website;
• receive, prior to displaying the rules user interface, a selection of the particular node from a plurality of nodes corresponding to a plurality of webpages of the retail website;
• display the rules user interface;
• receive, via one or more of the plurality of item recommendation rule definition options, a definition of at least one item recommendation rule at the portal associated with the particular node;
• publish the at least one item recommendation rule to a data store;
• and
• upon receipt of a request from a retail web server regarding an item recommendation rule in association with the particular node, serve an item recommendation rule to the web server, the item recommendation rule defining a selection or prioritization of items to be displayed on a web page corresponding to the particular node;
• wherein, upon receipt of the item recommendation rule, the retail web server is configured to display the web page corresponding to the particular node including a recommendation region, the recommendation region displaying a plurality of items in accordance with the item recommendation rule, and wherein the selection or prioritization of items is based, at least in part, on at least one of inventory availability or shipping eligibility within a predetermined timeframe.