Real-time determination of counterparty geolocation based on structured messaging data

A computer-implemented method, comprising:

• receiving, using at least one processor, a message associated with a transaction involving a first counterparty and a second counterparty;
• determining, using the at least one processor, a first geographic position of the first counterparty based on a uniform resource locator disposed within one or more message fields of the message;
• and
• based on the first geographic position, transmitting, using the at least one processor, notification data to a device operable by the second counterparty, the notification data comprising digital content associated with at least one of the transaction, the first counterparty, or the second counterparty, and the notification data causing an application program executed at the device to present the digital content within a digital interface.

A tangible, non-transitory computer-readable medium storing instructions that, when executed by at least one processor, cause the at least one processor to perform a method, comprising:

• receiving a message associated with a transaction involving a first counterparty and a second counterparty;
• determining a first geographic position of the first counterparty based on a uniform resource locator disposed within one or more message fields of the message;
• and
• based on the first geographic position, transmitting notification data to a device operable by the second counterparty, the notification data comprising digital content associated with at least one of the transaction, the first counterparty, or the second counterparty, and the notification data causing an application program executed at the device to present the digital content within a digital interface.