HTML element based rendering supporting interactive objects

A non-transitory computer-readable medium storing executable instructions that, when executed by a processor, cause the processor to:

• receive a user event associated with content of an add-on for a web application displayed on a first user interface, wherein the add-on is a non-native application executed using a hypertext markup language (HTML) element;
• pass the user event to a document object model of the web application using a blank native element, wherein the blank native element links the add-on to the document object model;
• process the user event using an HTML element renderer;
• and
• display updated content associated with the add-on based on the processed user event.

A system comprising:

• a memory component;
• and
• a processing device coupled to the memory component, the processing device to perform operations comprising:
• receiving a request to execute a user selected add-on to be added to a digital canvas displayed on a user interface of a web application, wherein the add-on is executed using an HTML element;
• allocating a data object in a document object model for the add-on;
• and
• allocating a blank native element in the user interface to pass one or more user events to the data object.