Systems and methods for providing timely and relevant social media updates for a person of interest in a media asset who is unknown simultaneously with the media asset

A system comprising:

• communications circuitry;
• and
• control circuitry configured to:
• identify a first person in a video being transmitted for display, wherein the video is associated with a location and an event;
• access a first profile of the first person on a social media platform;
• identify a second person indicated as being related to the first person based on data of a database, wherein the database corresponds to the social media platform;
• determine that the second person is proximate to the location associated with the transmitted video of the first person by:
• determining that a global positioning system (“GPS”) device that is operated by the second person indicates that the second person is proximate to the location associated with the transmitted video of the first person, wherein the location associated with the transmitted video of the first person is a location where the video is being filmed;
• and
• in response to the determining that the second person is proximate to the location associated with the transmitted video of the first person:
• cause to be generated for display, simultaneously with the display of the video, at least a portion of a social media component of the social media platform of the second person, wherein the social media component of the social media platform of the second person is a personal space that the second person maintains on the social media platform.

A method comprising:

• identifying a first person in a video being transmitted for display, wherein the video is associated with a location and an event;
• accessing a first profile of the first person on a social media platform;
• searching a database for a second profile corresponding to an identity of a second person;
• receiving a plurality of results for the second person;
• identifying the second person as being related to the first person based on data from the database, wherein the database corresponds to the social media platform;
• determining that the second person is proximate to the location associated with the transmitted video of the first person by:
• determining that a global positioning system (“GPS”) device that is operated by the second person indicates that the second person is proximate to the location associated with the transmitted video of the first person, wherein the location associated with the transmitted video of the first person is a location where the video is being filmed;
• and
• identifying a single result of the plurality of results as a social media component of the social media platform of the second person, wherein identifying the single result of the plurality of results as the social media component of the social media platform of the second person comprises:
• comparing additional attributes of the second person to content of each result of the plurality of results;
• identifying a highest matching result of the plurality of results based on the comparing of the additional attributes to the content of each result of the plurality of results;
• and
• designating the highest matching result as the single result;
• and
• in response to the determining that the second person is proximate to the location associated with the transmitted video of the first person:
• causing to be generated for display, simultaneously with the display of the video, at least a portion of the social media component of the social media platform of the second person, wherein the social media component of the social media platform of the second person is a personal space that the second person maintains on the social media platform.