Gathering and contributing content across diverse sources

A non-transitory computer-readable medium having computer-executable instructions stored thereon that, in response to execution by one or more processors of a content unification system, cause the content unification system to perform actions to cause data from network accessible resources to be redisplayed in a uniform visual fashion, the actions comprising:

• automatically retrieving, via an application programming interface (API), data from a network accessible resource, the retrieved data having a retrieved format and including content related to a particular data classification;
• identifying the particular data classification associated with the retrieved data;
• normalizing the retrieved data to allow the retrieved data to be displayed in a different format from the retrieved format;
• generating metadata associated with the retrieved data, the metadata including an identification of a source of the retrieved data and the particular data classification associated with the retrieved data;
• storing the data and associated metadata in a data store for subsequent retrieval;
• receiving criteria from a user specifying which stored data is to be redisplayed;
• identifying stored data which satisfies the received user criteria;
• accessing a rendering template having a specified format for redisplaying stored data in a uniform visual fashion;
• formatting the stored data in the format specified by the rendering template;
• and
• providing the formatted data to a site to allow data satisfying the received user criteria to be displayed in an embedded fashion on the site, wherein the embedded data is displayed in a uniform visual fashion different from the retrieved format;
• wherein the preceding steps are performed by at least one processor.