System and method for tracking recipient interactions with physical, advertising mail

A method for tracking recipient interactions with advertising mail comprising, at a computer system:

• during a setup period:
• generating a set of advertisement cards for mailing to a set of target recipients, each advertisement card, in the set of advertisement cards, comprising printed advertising content associated with a sender of the set of advertisement cards and an identifier, in a set of identifiers, printed on the advertisement card and comprising:
• a recipient code, in a set of recipient codes, printed on the advertisement card;
• and
• a first pointer to an electronic document associated with the set of advertisement cards;
• and
• for each recipient code, in the set of recipient codes, linking the recipient code to a recipient profile, in a set of recipient profiles, affiliated with a target recipient, in the set of target recipients, to associate a corresponding identifier, in the set of identifiers, with the target recipient;
• and
• during a first time period:
• in response to a first scan event, initiated at a first computing device, remote from the computer system, that captures a first identifier, in the set of identifiers, printed on a first advertisement card in the set of advertisement cards:
• receiving a first query for advertising content from the first computing device, the first query specifying the first identifier comprising:
• the first pointer;
• and
• a first recipient code in the set of recipient codes;
• in response to the first recipient code corresponding to accessing a first recipient profile, in the set of recipient profiles, affiliated with a first target recipient in the set of target recipients:
• accessing a first set of recipient characteristics specified by the first recipient profile;
• deriving a first engagement metric, for the first target recipient interacting with the first advertisement card, based on the first scan event;
• assembling a first set of digital advertising content for presentation to the first target recipient based on the first set of recipient characteristics and the first engagement metric, the first set of digital advertising content comprising content unique to the first target recipient;
• triggering the first computing device to navigate to a first instance of the electronic document, loaded with the first set of digital advertising content, based on the first pointer;
• and
• storing the first engagement metric in the first recipient profile;
• and
• during a second time period succeeding the first time period:
• in response to a second scan event, initiated at the first computing device, that captures the first identifier:
• receiving a second query for advertising content from the first computing device, the second query comprising the first pointer and the first recipient code corresponding to the first recipient profile;
• deriving a second engagement metric, for the first target recipient interacting with the first advertisement card, based on the second scan event;
• assembling a second set of digital advertising content for presentation to the first target recipient based on the first set of recipient characteristics, the first engagement metric, and the second engagement metric, the second set of digital advertising content comprising content unique to the first target recipient and distinct from the first set of digital advertising content;
• and
• triggering the first computing device to navigate to a second instance of the electronic document, loaded with the second set of digital advertising content, based on the first pointer.

A method for tracking recipient interactions with advertising mail comprising, at a computer system:

• during a setup period:
• generating first identifier, in a set of identifiers, for placement on a first advertisement card, in a set of advertisement cards, associated with an advertising campaign, the identifier comprising:
• a pointer to an electronic document associated with the advertising campaign;
• and
• a first recipient code;
• linking the first recipient code to a recipient profile, in a set of recipient profiles, affiliated with a target recipient of the first advertisement card to associate the first identifier with the target recipient;
• and
• triggering a robotic system to print the first advertisement card comprising a set of printed advertising content and the first identifier, printed on the first advertisement card, for mailing to the target recipient;
• and
• during a first time period succeeding the setup period:
• in response to a scan event that captures the first identifier at a computing device remote from the computer system and accessed by the target recipient, receiving a query from the computing device, the query specifying the first identifier comprising the pointer and the first recipient code;
• based on to the first recipient code, retrieving a set of recipient characteristics corresponding to the target recipient and stored in the recipient profile;
• generating a customized advertising experience for presenting within a first instance of the electronic document based on the set of recipient characteristics;
• and
• triggering the computing device to navigate to the first instance of the electronic document based on the pointer.