Methods and systems to meter media content presented on a wireless communication device
AssigneeThe Nielsen Company (US), LLC
InventorsDavid H. Wright, Kamal Nasser, Jeff L. Herrmann, Arun Ramaswamy, Brian Scott Mello
Life of this patent
Estimating the term…
Abstract
An example apparatus to monitor media that is presented via a mobile device includes: an application monitor to determine when media presentation software is being executed by the mobile device; and a metering information collector to collect at least one of a signature or a code of the media presented by the media presentation software based on the media presentation software being executed by the mobile device.
Claims20
A method for monitoring media presented by a mobile device within and outside of a panelist household, the mobile device having installed a media presentation application for presenting the media and a metering application for monitoring the media, the method comprising:
- detecting, by executing the metering application with one or more processors of the mobile device, when the media presentation application is being executed by the mobile device;
- receiving, by executing the metering application with the one or more processors, audio of the media being presented by the media presentation application;
- determining, by executing the metering application with the one or more processors, whether to obtain media identifying information for the media based on one or more of (i) the audio being received or (ii) the media presentation application being executed;
- based on the determination, obtaining, by executing the metering application with the one or more processors, the media identifying information using the received audio;
- tagging, by executing the metering application with the one or more processors, the media identifying information with one or more timestamps indicative of when the media was being presented to an audience member of the panelist household;
- and
- transmitting, by executing the metering application with the one or more processors, the tagged media identifying information over a network to a remote server of an audience measurement entity.
An audience measurement system for monitoring media presented to an audience member of a panelist household by a media presentation application installed on a mobile device, the audience measurement system comprising:
- a remote server;
- and
- a metering application installed on the mobile device, the metering application configured to:
- detect when a media presentation application is being executed by the mobile device;
- receive audio of the media being presented by the media presentation application;
- determine whether to obtain media identifying information for the media based on one or more of (i) the audio being received or (ii) the media presentation application being executed;
- based on the determination, obtain the media identifying information using the received audio;
- and
- control the mobile device to transmit the media identifying information over a network to the remote server,
- the remote server configured to:
- receive the media identifying information from the mobile device;
- and
- generate, using the media identifying information, a media exposure report identifying the media.
A method for monitoring media presented by a mobile device, the mobile device having installed a media presentation application for presenting the media and a metering application for monitoring the media, the method comprising:
- detecting, by executing the metering application with one or more processors of the mobile device, when a media presentation application is being executed by a mobile device;
- detecting, by executing the metering application with the one or more processors of the mobile device, the media being presented by the media presentation application;
- determining, by executing the metering application with the one or more processors of the mobile device, whether to obtain media identifying information for the media based on one or more of (i) the media being received or (ii) the media presentation application being executed;
- based on the determination, obtaining, by executing the metering application with the one or more processors of the mobile device, the media identifying information;
- tagging, by executing the metering application with the one or more processors of the mobile device, the media identifying information with a user identifier for an audience member of a panelist household, the user identifier associated with demographic information for the audience member;
- and
- transmitting, by executing the metering application with the one or more processors of the mobile device, the tagged media identifying information over a network to a remote server of an audience measurement entity.
Dependencies are inferred from the claim text.