Controlling playout of advertisement content during video-on-demand video streaming on an end-user terminal

An end-user terminal comprising:

• processing circuitry;
• and
• memory containing instructions executable by the processing circuitry whereby the end-user terminal is operative to:
• receive advertisement content from an advertisement server;
• receive video-on-demand (VoD) content from a content delivery network, wherein the VoD content has a video session duration;
• divide the video session duration into a plurality of equal length prediction time windows such that there is at most one pre-set playout time for the received advertisement content within each prediction time window;
• obtain network quality metrics between the end-user terminal and the content delivery network;
• predict whether a stalling event will occur during playout of the VoD content within a current prediction time window based on the network quality metrics obtained during a preceding prediction time window;
• and
• play out the received VoD content and the received advertisement content, wherein playout of the received advertisement content within the current prediction time window is dependent on a result of the prediction.

A non-transitory computer readable recording medium storing a computer program product for controlling playout of advertisement content during video-on-demand video streaming on an end-user terminal, the computer program product comprising program instructions which, when run on processing circuitry of the end-user terminal, causes the end-user terminal to:

• receive advertisement content from an advertisement server;
• receive video-on-demand (VoD) content from a content delivery network, wherein the VoD content has a video session duration;
• divide the video session duration into a plurality of equal length prediction time windows such that there is at most one pre-set playout time for the received advertisement content within each prediction time window;
• obtain network quality metrics between the end-user terminal and the content delivery network;
• predict whether a stalling event will occur during playout of the VoD content within a current prediction time window based on the network quality metrics obtained during a preceding prediction time window;
• and
• play out the received VoD content and the received advertisement content, wherein playout of the received advertisement content within the current prediction time window is dependent on a result of the prediction.