Mediahub for controlling and monitoring the distribution of targeted assets

A method of distributing an asset, comprising:

• receiving, at a distribution network module of a media distribution platform, subscriber keys from a first distribution network, wherein each of the subscriber keys corresponds to a subscriber of a set of subscribers of the first distribution network, wherein said first distribution network distributes network content to subscribers independent of said media distribution platform;
• receiving, at a data management platform of the media distribution platform, the subscriber keys from the distribution module;
• identifying, at the data management platform, which subscribers of the set of subscribers are associated with each of a plurality of target attributes based upon consumer information;
• receiving, at a front-end module of the media distribution platform, first inventory allocation information from a first inventory owner, said first inventory allocation information indicative of a first available advertising opportunity in programming content;
• receiving, at the front-end module, second inventory allocation information from a second inventory owner, said second inventory allocation information indicative of a second available advertising opportunity in programming content;
• providing, to an advertiser, a plurality of selectable targeting attributes via an advertiser interface;
• receiving, from the advertiser, campaign instructions and an asset, wherein the campaign instructions comprise at least one selected targeting attribute selected from the plurality of selectable targeting attributes and a quantity of subscribers associated with the at least one selected targeting attribute;
• transmitting, to the first distribution network, one or more insertion orders comprising the asset and a campaign target list including a number of said subscriber keys corresponding to selected subscribers associated with at least one target attribute which corresponds to the at least one selected targeting attribute, wherein said first distribution network employs said insertion orders to cause delivery of said asset to said selected subscribers in conjunction with said network content.

A method of distributing a targeted media asset, comprising:

• receiving first inventory allocation information from a cable distribution network at a front-end module of a media distribution platform, wherein said first inventory allocation information comprises details regarding a first available advertisement opportunity in a cable programming stream;
• receiving second inventory allocation information from an internet service provider at the front-end module, wherein said second inventory allocation information comprises details regarding a second available advertisement opportunity in an online programming stream;
• providing, to an advertiser, a plurality of selectable targeting attributes via an advertiser interface;
• receiving, from the advertiser, campaign instructions and an asset, wherein the campaign instructions comprise at least one selected targeting attribute selected from the plurality of selectable targeting attributes and a quantity of subscribers associated with the at least one selected targeting attribute;
• receiving, at the media distribution platform, a first subscriber key from the cable distribution network and a second subscriber key from the internet service provider, wherein the first subscriber key is associated with a first user of a service provided by the cable distribution network and the second subscriber key is associated with a second user of a service provided by the internet service provider, wherein said cable distribution network and said internet service provider respectively distribute said cable programming stream and said online programming stream independent of said media distribution platform;
• identifying, at the media distribution platform, the first and second users as desired targets for the asset based upon the campaign instructions and consumer information associated with the first and second subscriber keys;
• transmitting, from the media distribution platform to the cable distribution network, the asset and the first subscriber key associated with a cable device used by the first user, wherein the first subscriber key is associated with a first device ID;
• and
• transmitting, from the media distribution platform to the internet service provider, the asset and said second subscriber key associated with an internet-enabled device used by the second user, wherein the subscriber key is associated with a second device ID;
• wherein said cable distribution network employs said first device ID to cause delivery of said asset to said first user in conjunction with said cable programming stream and said internet service provider employs said second user ID to cause delivery of said asset to said second user in conjunction with said online programming stream.