Dynamic rewardable activity value determination and allocation

A method of incentivized rewardable platform activity tracking:

• configuring a sender-controlled media (SCM) data structure with interactive displayable content that, when activated by a user in a user interface adapted by the SCM, activates a rewardable platform activity;
• presenting the interactive displayable content in a user interface of a lockscreen of a user's phone;
• receiving an indication of a user selection of a rewardable platform activity through the user interface of a rewardable platform activity incentive portion of the interactive displayable content;
• executing a reward mechanism that monitors user actions within the platform based on a set of requirements of the selected rewardable platform activity;
• responsive to receiving an indication that a reward point total for the selected rewardable platform activity is a variable amount, performing a reward total determining function that performs a probabilistic determination of a reward total for the selected rewardable platform activity based at least in part on reward point totals rewarded to users of the platform during a reward distribution period of time;
• wherein the probabilistic determination produces a reward total that is greater or equal to a variable minimum value not less than zero points and that is no more than a maximum value that is adjusted at the start of each distribution period so that over a plurality of executions of the probabilistic determination for other platform users, an average reward total over the course of the distribution period approaches a target average reward total.