System and method for segmenting users of a one-to-many messaging platform

A non-transitory machine-readable medium storing instructions that, when executed by at least one programmable processor, cause the at least one programmable processor to perform operations comprising:

• receiving, at a message broker via a first interface to a first messaging service, a first client text message from a client of a messaging platform, the messaging platform having a plurality of registered users;
• determining, based on the first client text message, a tone associated with the client;
• receiving, at the message broker via a second interface to a second messaging service, a first user text message from a first user of the plurality of registered users;
• determining, based on the first user text message, a first user segment of the plurality of registered users, the first user segment comprising the first user, the first user segment associated with one or more user attributes;
• generating, based on the tone and based further on the one or more user attributes associated with the first user segment, a second client text message;
• transmitting, by the message broker via the second interface, the second client text message to the first user segment of the plurality of registered users;
• generating, based on the tone and based further on the one or more user attributes, a queue comprising a set of client text messages;
• and
• prioritizing the client text messages of the queue,
• wherein the prioritizing is based on a test designation of a subset of the set of client text messages, the test designation representing a multivariate testing by the message platform on the subset prior to transmission of a remainder of the set of client text messages.

A system comprising:

• one or more processors configured to perform operations comprising:
• receiving, at a message broker via a first interface to a first messaging service, a first client text message from a client of a messaging platform, the messaging platform having a plurality of registered users;
• determining, based on the first client text message, a tone associated with the client;
• receiving, at the message broker via a second interface to a second messaging service, a first user text message from a first user of the plurality of registered users;
• determining, based on the first user text message, a first user segment of the plurality of registered users, the first user segment comprising the first user, the first user segment associated with one or more user attributes;
• generating, based on the tone and based further on the one or more user attributes associated with the first user segment, a second client text message;
• transmitting, by the message broker via the second interface, the second client text message to the first user segment of the plurality of registered users;
• generating, based on the tone and based further on the one or more user attributes, a queue comprising a set of client text messages;
• and
• prioritizing the client text messages of the queue,
• wherein the prioritizing is based on a test designation of a subset of the set of client text messages, the test designation representing a multivariate testing by the message platform on the subset prior to transmission of a remainder of the set of client text messages.