US 11,445,271 B2 · Real-time ad tracking proxy

Abstract

A method provides for tracking client playback events when playing an asset specified in a manifest for streaming adaptive bit rate (ABR) content. The method includes generating, with a manifest manipulator, a manifest that includes an asset URL inserted at a marker denoting a placement opportunity in a content manifest requested by a client. The manifest also includes callback URLs for tracking playback events to be returned by the client. The manifest manipulator sends the manifest to the client. At least one of the callback URLs is received by a tracking proxy associated with the manifest manipulator, indicating that the event has been performed by the client. In response, a tracking URL is obtained by the tracking proxy. The tracking URL is sent to at least one asset decision system participating in an asset decision process that resulted in providing the asset URL to the manifest manipulator.

Claims31

Dependent claims

A method for tracking client playback events when playing an asset specified in a manifest for streaming adaptive bit rate (ABR) content, comprising:

generating, with a manifest manipulator, a manifest that includes (i) an asset Uniform Resource Locator (URL) inserted at a marker denoting a placement opportunity in a content manifest requested by a client, the asset URL specifying a link to a file that includes an asset and (ii) one or more callback URLs for tracking playback events to be returned by the client when a specified playback event is performed by the client while playing the asset;
using the manifest manipulator to send the manifest to the client;
receiving at least one of the callback URLs indicating that the client has performed the playback event specified by the at least one callback URL;
responsive to the receipt of the at least one callback event, obtaining, with a tracking proxy associated with the manifest manipulator, a tracking URL to be sent to at least one asset decision system participating in an asset decision process that resulted in providing the asset URL to the manifest manipulator;
and
sending the tracking URL from the tracking proxy to the at least one asset decision system.

3 more elements

A method for tracking client playback events on behalf of one or more asset decision systems that participate in an asset decision process that supplies an asset URL for an asset specified in a manifest for streaming Adaptive Bitrate (ABR) content, comprising:

sending a request from an asset decision request module associated with a manifest manipulator to a first asset decision system to resolve an asset decision for a placement opportunity in a manifest for streaming ABR content that is requested by a client;
subsequent to sending the request, receiving at least one asset Uniform Resource Locator (URL) specifying a link to a file that defines one or more assets to be inserted into the manifest for the placement opportunity and at least one tracking URL that is to provide to at least one asset decision system participating in an asset decision process tracking information concerning playback of the asset by the client;
using a manifest splicer associated with the manifest manipulator to incorporate the asset URL into the manifest;
using the manifest manipulator to send the manifest to the client;
receiving feedback from the client indicating that a playback event has occurred;
in response to receipt of the feedback, determining that a playback event has occurred;
and
in response to determining that a playback event has occurred, sending, with a tracking proxy associated with the manifest manipulator, a tracking URL to the at least one asset decision system participating in an asset decision process that resulted in providing the asset URL to the manifest manipulator.

5 more elements

Dependencies are inferred from the claim text.

Real-time ad tracking proxy

Life of this patent

Real-time ad tracking proxy

Life of this patent

Abstract

Claims31