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US 11,445,269 B2Granted
Context sensitive ads
AssigneeSony Interactive Entertainment Inc.
InventorsGlenn Black, Michael Taylor
Life of this patent
Estimating the term…
Abstract
Advertisements are tailored not only to a person's profile but also to the context in which the person finds himself. Thus, for example a video-based advertisement may be reformatted or reprovisioned in audio format when the person is driving, while an audio-based advertisement may be reformatted or reprovisioned to video format in noisy conditions.
Claims19
An apparatus comprising:
- at least one processor programmed with instructions which are executable by the at least one processor to:
- receive signals from at least one sensor associated with a user device;
- based at least in part on the signals, identify a context;
- based on the context being audio, present a modified advertisement of an original advertisement on at least one display of the user device, the modified advertisement having some content in visual format but less content in visual format than the original ad;
- and
- based on the context being visual, play a visual advertisement on at least one video display of the user device.
3 more elements
An assembly comprising:
- a processor programmed with instructions executable to configure the processor to:
- infer a user context based on signals from at least one sensor;
- responsive to a first user context, present an advertisement in a first format;
- and
- responsive to a second user context, present the advertisement in a second format, wherein the second user context is audio, and the instructions are executable to, responsive to the second context, present a modified advertisement of an original advertisement on at least one display of the user device, the modified advertisement having some visual information but less visual information than the original ad.
2 more elements
Dependencies are inferred from the claim text.