Pull notification from separate application

A non-transitory computer-readable storage medium comprising instructions, that when executed, control one or more computer processors to be operable for:

• receiving a request for supplemental content to be displayed in a break of a video being played using a first instance of an application at a first client device, wherein an account is associated with the first instance of the application;
• retrieving a plurality of contact options that have been associated with the account to receive pull notifications;
• ranking the plurality of contact options;
• and
• outputting a plurality of pull notification options to the first client device based on the plurality of contact options, the plurality of pull notification options being displayed with the supplemental content during the break, wherein:
• a pull notification option causes a pull notification to be sent to a second instance of the application running on a second client device, and
• the pull notification is configured to be output by the second instance of the application on the second client device.

A method comprising

• sending, by a computing device, a request for supplemental content to be displayed in a break of a video being played using a first instance of an application at a first client device, wherein an account is associated with the first instance of the application;
• receiving, by the computing device, a plurality of pull notification options for the account, wherein the plurality of pull notification options is based on a plurality of contact options that has been associated with the account to receive pull notifications;
• ranking, by the computing device, the plurality of pull notification options;
• outputting, by the computing device, the plurality of pull notifications with the supplemental content during the break;
• receiving, by the computing device, a selection of a pull notification option;
• and
• sending, by the computing device, the selection of the pull notification option to a system, wherein:
• the system uses a contact option associated with the pull notification option to send a pull notification to a second instance of the application running on a second client device, and
• the pull notification is configured to be output by the second instance of the application on the second client device.