Media content distribution platform

A system comprising:

• a repository of media content instances, wherein the media content instances are associated with media content categories and priority ratings;
• a plurality of user profiles associated with registered users of the system, wherein the plurality of user profiles indicates contact information associated with user devices of the registered users and media preferences of the registered users;
• a user interface comprising a media player configured to present the media content instances;
• and
• a media content distributor configured to:
• select particular media content instances from the repository for the registered users, based on the media preferences and the priority ratings;
• transmit notifications of the particular media content instances to the user devices, wherein the notifications comprise media links to the particular media content instances in the user interface;
• a behavior analyzer configured to:
• receive, from one or more behavior data providers, behavior data associated with the registered users of the system;
• and
• determine, based at least in part on the behavior data, differences in behavior of at least one of the registered users of the system.

One or more non-transitory computer-readable media storing computer-executable instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

• determining that a notification associated with a media content instance is to be sent to a user device associated with a user, based on a notification schedule associated with the user;
• determining one or more media content categories relevant to the user, based on media preferences indicated by a user profile associated with the user;
• identifying one or more candidate media content instances, in the one or more media content categories, that are not associated with notifications previously sent to the user device;
• selecting the media content instance from among the one or more candidate media content instances, based on priority ratings associated with the one or more candidate media content instances;
• transmitting the notification to the user device, wherein the notification comprises a media link to a user interface configured to present the media content instance;
• receiving, from one or more third-party behavior data providers, behavior data associated with the user;
• and
• determining, based at least in part on the behavior data, differences in behavior of the user.