Electronic device for identifying external object and operating method thereof

An electronic device comprising:

• a memory configured to store an object list, object image learning data used to identify an object in an image, and user purchase history information comprising product-related information on products according to at least one purchase history of at least one user;
• and
• at least one processor operatively connected to the memory,
• wherein the at least one processor is configured to:
• acquire an image including a specific object,
• update the object list by adding at least one object to the object list, wherein the at least one object is identified based on the user purchase history information,
• collect image information on the specific object, based on the updated object list,
• update the object image learning data,
• learn an object classification model, based on the updated object list and the updated object image learning data, and
• identify the specific object by the learned object classification model.