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US 11,443,389 B2Granted
Determination of paywall metrics
AssigneeAdobe Inc.
InventorsGaurush Hiranandani, Tanya Goyal, Sumit Shekhar, Payal Bajaj
Life of this patent
Estimating the term…
Abstract
Techniques and systems for determining paywall metrics are described. In an implementation, a candidate paywall metric is created that corresponds to an increased propensity of users to engage in a paid transaction when exposed to a paywall. In this way, providers of digital content may increase the proportion of users that perform a transaction when exposed to the paywall.
Claims20
In a digital medium environment, a method implemented by a computing device, the method comprising:
- testing, by the computing device, metric values of metrics by using the metric values of the metrics to present a user interface associated with a service of a service provider system, the metrics describing types of user interactions with the service via a network;
- determining, by the computing device, difference values between first probability distributions of the metric values of the metrics for a first type of user response to a presentation of the user interface and second probability distributions of the metric values of the metrics for a second type of user response to the presentation of the user interface;
- determining, by the computing device, a subset of the difference values that exceed a threshold value of a difference between a probability of the first type of user response to the presentation of the user interface and a probability of the second type of user response to the presentation of the user interface;
- generating, by the computing device, a candidate value of a candidate metric based on the subset of the difference values, the candidate value of the candidate metric corresponding to an increased propensity of the first type of user response;
- and
- controlling, by the computing device, subsequent exposure of the user interface based at least in part on the candidate value of the candidate metric.
3 more elements
A system comprising:
- a processing system;
- and
- a computer-readable storage medium having instructions stored thereon that, responsive to execution by the processing system, causes the processing system to perform operations including:
- testing metric values of metrics by using the metric values of the metrics to present a user interface associated with a service of a service provider system, the metrics describing types of user interactions with the service via a network;
- determining first probability distributions of the metric values of the metrics for a first type of user response to a presentation of the user interface and second probability distributions of the metric values of the metrics for a second type of user response to the presentation of the user interface;
- determining difference values between the first and second probability distributions of the metric values of the metrics that exceed a threshold value of a difference between a probability of the first type of user response and a probability of the second type of user response;
- generating a candidate value of a candidate metric based on the difference values, the candidate value of the candidate metric corresponding to an increased propensity of the first type of user response;
- and
- controlling subsequent exposure of the user interface based at least in part on the candidate value of the candidate metric.
6 more elements
One or more computer-readable storage media comprising instructions stored thereon that, responsive to execution by a computing device in a digital medium environment, cause operations of the computing device including:
- testing metric values of metrics by using the metric values of the metrics to present a user interface associated with a service of a service provider system, the metrics describing types of user interactions with the service via a network;
- determining difference values between first probability distributions of the metric values of the metrics for a first type of user response to a presentation of the user interface and second probability distributions of the metric values of the metrics for a second type of user response to the presentation of the user interface;
- determining a subset of the difference values that exceed a threshold value of a difference between a probability of the first type of user response to the presentation in the user interface and a probability of the second type of user response to the presentation in the user interface;
- generating a candidate value of a candidate metric based on a largest difference value of the subset of the difference values, the candidate value of the candidate metric corresponding to an increased propensity of the first type of user response;
- and
- controlling subsequent exposure of the user interface based at least in part on the candidate value of the candidate metric.
3 more elements
Dependencies are inferred from the claim text.