US 11,443,361 B1Granted

Item ordering from an embedded ordering device

AssigneeAmazon Technologies, Inc.

InventorsJonathan Patrick Lim, Stephen Pate Smith, Benjamin Thomas Logsdon

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Abstract

Described are systems, methods and arrangements for enabling fulfillment of items from printed materials. When printed material is generated it includes an embedded ordering device (“EOD”) that can be activated by a user that is viewing the printed material. Upon activation, the EOD connects to a wireless network and sends a unique identifier data to a fulfillment service. The fulfillment service, upon receiving the unique identifier data determines an item associated with the unique identifier data and a delivery destination (e.g., the address to which the printed material was delivered) and fulfills the item to the delivery destination.

Claims22

Dependent claims

A system, comprising:

a printed material that includes:
a first embedded ordering device (“EOD”) at a first position within the printed material, wherein the first EOD includes at least a first memory that stores at least a unique identifier;
a second EOD at a second position within the printed material that is different than the first position;
and
an antenna at a third position within the printed material that is different than the first position and the second position, wherein the antenna is configured to be selectively coupled to the first EOD or the second EOD;
and
a computing system that is separate from the printed material, including:
one or more processors;
and
a second memory storing program instructions that, when executed by the one or more processors, cause the one or more processors to at least:
store a first association between the unique identifier and an item, wherein the unique identifier is associated with the item and corresponds to an item information presented on the printed material;
a second association between the unique identifier and a delivery destination;
and
subsequent to the printed material being delivered to a printed material delivery destination:
receive data that is wirelessly transmitted by the antenna and that includes the unique identifier;
and
in response to receiving the data that includes the unique identifier, cause the item to be fulfilled to the delivery destination.

14 more elements

A method comprising:

including a first embedded ordering device (“EOD”) in a first portion of a printed material, wherein the first EOD includes:
a first memory storing a unique identifier;
a communication interface;
and
a circuit coupled to the communication interface that, when the first EOD is activated, is configured to at least:
initiate a wireless connection using the communication interface;
and
send the unique identifier for wireless transmission;
including a second EOD in a second portion of the printed material;
including an antenna in a third portion of the printed material, wherein antenna is configured to be selectively coupled to the first EOD or the second EOD;
at a computing system that is separate from the printed material:
storing, in a second memory included in the computing system, a first association between the unique identifier and an item;
storing, in the second memory, a second association between the unique identifier and a delivery destination;
and
subsequent to the printed material being delivered to a printed material delivery destination:
receiving data included in a wireless transmission sent by the antenna, wherein the data includes the unique identifier;
and
in response to receiving the data, causing the item to be fulfilled to the delivery destination.

15 more elements

A method, comprising:

including a first embedded ordering device (“EOD”) in a first portion of a printed material, wherein the first EOD includes:
a first memory storing a unique identifier;
a communication interface;
a circuit coupled to the communication interface that, when the first EOD is activated, is configured to at least:
initiate a wireless connection using the communication interface;
and
send the unique identifier for wireless transmission;
including a second EOD in a second portion of the printed material;
including an antenna in a third portion of the printed material, wherein the antenna is configured to be selectively coupled to the first EOD or the second EOD;
at a computing system that is separate from the printed material:
receiving data, sent from the antenna, that includes the unique identifier;
and
in response to receiving the data that includes the unique identifier:
determining a stored first association between the unique identifier and an item;
determining a stored second association between the unique identifier and a delivery destination;
and
causing the item to be fulfilled to the delivery destination.

14 more elements

Dependencies are inferred from the claim text.

Facts

Application: 16/659,414Filed 21 Oct 2019 · division
Priority: 17 Jul 2015
Granted: 13 Sep 2022
Term ends: Not estimatedThe source records don’t support an estimate.

Classification8 codes

G06Q 30/0635
Managing shopping lists, e.g. compiling or processing purchase lists: replenishment orders; recurring orders
G06Q 10/083
Logistics, e.g. warehousing, loading or distribution; Inventory or stock management: shipping
G06Q 30/0241
Marketing; Price estimation or determination; Fundraising: advertisements
G06Q 30/0267
Targeted advertisements: wireless devices

Family

Application14/802,773Parent of this division · filed 17 Jul 2015
US 10,453,115 B1Parent of this division
US 11,443,361 B1This patent

From the US filing history. Foreign family members aren’t listed.

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