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US 11,443,359 B2Granted
System, method, and computer program product for segmenting users in a region based on predicted activity
AssigneeVisa International Service Association
InventorsKeyuan Wu, Dhirender Singh Rathore, Vivek Narayanan Nair
Life of this patent
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Abstract
A method of segmenting a plurality of users in a first region based on predicted activity external to the first region. A system and computer program product are also provided.
Claims18
A method of segmenting a plurality of users in a first region comprising at least one country in which the plurality of users reside, the segmenting based on predicted activity external to the first region, the method comprising:
- determining, with at least one processor, a first subset of users consisting essentially of a first plurality of users from the plurality of users that have previously used a portable device in at least one second region to initiate a transaction at least a predetermined number of times, wherein the at least one second region is external to the first region;
- determining, with at least one processor, a second subset of users consisting essentially of a second plurality of users from the plurality of users that have not previously used a portable device to initiate a transaction in the at least one second region or have used a portable device to initiate a transaction in the at least one second region less than the predetermined number of times;
- generating, with at least one processor, a first activation metric for each user of the first subset of users by applying a first algorithm to transaction data from portable financial device transactions initiated by each user of the first subset of users, the first algorithm based on a first plurality of transaction parameters, each transaction parameter of the first plurality of transaction parameters having an associated weight, wherein the first activation metric represents a determined propensity of a user from the first subset of users to initiate future transaction activity in the at least one second region;
- generating, with at least one processor, a second activation metric for each user of the second subset of users by applying a second algorithm different from the first algorithm to transaction data from portable financial device transactions initiated by each user of the second subset of users, the second algorithm based on a second plurality of transaction parameters, each transaction parameter of the second plurality of transaction parameters having an associated weight, wherein the second activation metric represents a determined propensity of a user from the second subset of users to initiate future transaction activity in the at least one second region, wherein the second algorithm is not applied to the portable financial device transactions initiated by each user of the first subset of users;
- determining, with at least one processor, a plurality of target users from the first subset of users and the second subset of users based at least partially on the first and second activation metrics, the plurality of target users having a determined higher propensity for initiating future transaction activity in the at least one second region compared to non-target users from the first subset of users and the second subset of users;
- and
- in response to determining the plurality of target users, automatically initiating, with at least one processor, at least one target action for each user of the plurality of target users,
- wherein the first plurality of transaction parameters and the second plurality of transaction parameters comprise at least one of:
- a frequency of transactions, a transaction spend, a consistency of usage, a frequency or amount of electronic commerce transactions, a frequency or amount of airline transactions, a frequency or amount of travel service transactions, a frequency or amount of lodging transactions, a frequency or amount of retail transactions, a frequency or amount of restaurant transactions, a frequency or amount of general retail transactions, a frequency or amount of apparel retail transactions, a frequency of transactions in the at least one second region, a transaction spend in the at least one second region, a consistency of transactions in the at least one second region, past travel behavior, merchant preferences, amount or frequency of seasonal purchases, number of channels though which user has initiated a transaction, spend behavior, or any combination thereof,
- wherein the associated weight of each transaction parameter of the first and second plurality of transaction parameters is based on a predicted reliability of the transaction parameter to determine the propensity of a user from the first and/or second subset of users to initiate future transaction activity in the at least one second region.
7 more elements
A system for segmenting a plurality of users in a first region comprising at least one country in which the plurality of users reside, the segmenting based on predicted activity external to the first region, the system comprising at least one server computer including at least one processor, the at least one server computer programmed or configured to:
- determine a first subset of users consisting essentially of a first plurality of users from the plurality of users that have previously used a portable device in at least one second region to initiate a transaction at least a predetermined number of times, wherein the at least one second region is external to the first region;
- determine a second subset of users consisting essentially of a second plurality of users from the plurality of users that have not previously used a portable device to initiate a transaction in the at least one second region or have used a portable device to initiate a transaction in the at least one second region less than the predetermined number of times;
- generate a first activation metric for each user of the first subset of users by applying a first algorithm to transaction data from portable financial device transactions initiated by each user of the first subset of users, the first algorithm based on a first plurality of transaction parameters, each transaction parameter of the first plurality of transaction parameters having an associated weight, wherein the first activation metric represents a determined propensity of a user from the first subset of users to initiate future transaction activity in the at least one second region;
- generate a second activation metric for each user of the second subset of users by applying a second algorithm different from the first algorithm to transaction data from portable financial device transactions initiated by each user of the second subset of users, the second algorithm based on a second plurality of transaction parameters, each transaction parameter of the second plurality of transaction parameters having an associated weight, wherein the second activation metric represents a determined propensity of a user from the second subset of users to initiate future transaction activity in the at least one second region, wherein the second algorithm is not applied to the portable financial device transactions initiated by each user of the first subset of users;
- determine a plurality of target users from the first subset of users and the second subset of users based at least partially on the first and second activation metrics, the plurality of target users having a determined higher propensity for initiating future transaction activity in the at least one second region compared to non-target users from the first subset of users and the second subset of users;
- and
- in response to determining the plurality of target users, automatically initiate at least one target action for each user of the plurality of target users,
- wherein the first plurality of transaction parameters and the second plurality of transaction parameters comprise at least one of:
- a frequency of transactions, a transaction spend, a consistency of usage, a frequency or amount of electronic commerce transactions, a frequency or amount of airline transactions, a frequency or amount of travel service transactions, a frequency or amount of lodging transactions, a frequency or amount of retail transactions, a frequency or amount of restaurant transactions, a frequency or amount of general retail transactions, a frequency or amount of apparel retail transactions, a frequency of transactions in the at least one second region, a transaction spend in the at least one second region, a consistency of transactions in the at least one second region, past travel behavior, merchant preferences, amount or frequency of seasonal purchases, number of channels though which user has initiated a transaction, spend behavior, or any combination thereof,
- wherein the associated weight of each transaction parameter of the first and second plurality of transaction parameters is based on a predicted reliability of the transaction parameter to determine the propensity of a user from the first and/or second subset of users to initiate future transaction activity in the at least one second region.
7 more elements
A computer program product for segmenting a plurality of users in a first region comprising at least one country in which the plurality of users reside, the segmenting based on predicted activity external to the first region, the computer program product comprising at least one non-transitory computer-readable medium including program instructions that, when executed by at least one computer comprising at least one processor, cause the at least one processor to:
- determine a first subset of users consisting essentially of a first plurality of users from the plurality of users that have previously used a portable device in at least one second region to initiate a transaction at least a predetermined number of times, wherein the at least one second region is external to the first region;
- determine a second subset of users consisting essentially of a second plurality of users from the plurality of users that have not previously used a portable device to initiate a transaction in the at least one second region or have used a portable device to initiate a transaction in the at least one second region less than the predetermined number of times;
- generate a first activation metric for each user of the first subset of users by applying a first algorithm to transaction data from portable financial device transactions initiated by each user of the first subset of users, the first algorithm based on a first plurality of transaction parameters, each transaction parameter of the first plurality of transaction parameters having an associated weight, wherein the first activation metric represents a determined propensity of a user from the first subset of users to initiate future transaction activity in the at least one second region;
- generate a second activation metric for each user of the second subset of users by applying a second algorithm different from the first algorithm to transaction data from portable financial device transactions initiated by each user of the second subset of users, the second algorithm based on a second plurality of transaction parameters, each transaction parameter of the second plurality of transaction parameters having an associated weight, wherein the second activation metric represents a determined propensity of a user from the second subset of users to initiate future transaction activity in the at least one second region, wherein the second algorithm is not applied to the portable financial device transactions initiated by each user of the first subset of users;
- determine a plurality of target users from the first subset of users and the second subset of users based at least partially on the first and second activation metrics, the plurality of target users having a determined higher propensity for initiating future transaction activity in the at least one second region compared to non-target users from the first subset of users and the second subset of users;
- and
- in response to determining the plurality of target users, automatically initiate at least one target action for each user of the plurality of target users,
- wherein the first plurality of transaction parameters and the second plurality of transaction parameters comprise at least one of:
- a frequency of transactions, a transaction spend, a consistency of usage, a frequency or amount of electronic commerce transactions, a frequency or amount of airline transactions, a frequency or amount of travel service transactions, a frequency or amount of lodging transactions, a frequency or amount of retail transactions, a frequency or amount of restaurant transactions, a frequency or amount of general retail transactions, a frequency or amount of apparel retail transactions, a frequency of transactions in the at least one second region, a transaction spend in the at least one second region, a consistency of transactions in the at least one second region, past travel behavior, merchant preferences, amount or frequency of seasonal purchases, number of channels though which user has initiated a transaction, spend behavior, or any combination thereof,
- wherein the associated weight of each transaction parameter of the first and second plurality of transaction parameters is based on a predicted reliability of the transaction parameter to determine the propensity of a user from the first and/or second subset of users to initiate future transaction activity in the at least one second region.
7 more elements
Dependencies are inferred from the claim text.