System and method of interfacing multiple platforms to generate a customized graphical user interface

A method of interfacing multiple platforms to generate a customized graphical user interface (GUI), comprising:

• receiving, by a presentation system, a request from a wireless communication service customer for an invoice;
• initiating, by the presentation system, an application programming interface (API) call to an action tool, wherein the API call comprises an identifier of the wireless communication service customer;
• accessing, by the action tool stored in a non-transitory memory and executable by a processor, a customer analytics database based on the identifier;
• analyzing, by the action tool, customer analytics data corresponding to the wireless communication service customer based on the identifier by applying predictive algorithms to the customer analytics data, wherein the customer analytics data comprises one or more of a billing history of the wireless communication service customer, a usage history of the wireless communication service customer, or an electronic device buying history of the wireless communication service customer;
• determining, by the action tool, a plurality of potential actions for the wireless communication service customer based on the analysis of the customer analytics data;
• sending, by the action tool, the plurality of potential actions to a rules engine;
• receiving, by the rules engine stored in a non-transitory memory and executable by a processor, the plurality of potential actions;
• applying, by the rules engine, a set of rules to select at least one action of the plurality of potential actions, wherein the at least one action comprises applying a credit or waiving a fee in a billing system;
• sending, by the rules engine, the at least one action to the presentation system in response to the API call;
• generating and providing, by the presentation system, a customized GUI that comprises the invoice and at least one selectable button corresponding to the at least one action to a display of an electronic device associated with the wireless communication service customer, wherein the at least one action selected and presented as corresponding to the at least one selectable button in the customized GUI varies based on current customer analytics data when the request for the invoice is received;
• in response to the electronic device receiving an input to the customized GUI indicating selection of the at least one selectable button:
• applying the credit or waiving the fee by a billing system;
• and
• generating and providing, by the presentation system to the display of the electronic device, an updated customized GUI that comprises an updated invoice that reflects the application of the credit or the waiver of the fee;
• and
• determining, by the action tool based at least in part on information regarding whether the at least one selectable button was selected by the wireless communication service customer, what one or more potential actions to recommend be included in a subsequently generated dynamically customized GUI for the wireless communication service customer or a different wireless communication service customer.

A method of interfacing multiple platforms to generate a customized graphical user interface (GUI), comprising:

• receiving, by a presentation system, a first request from a wireless communication service customer for an invoice during a billing cycle;
• initiating, by the presentation system, a first application programming interface (API) call to an action tool, wherein the first API call comprises an identifier of the wireless communication service customer;
• accessing, by the action tool stored in a non-transitory memory and executable by a processor, a customer analytics database based on the identifier;
• analyzing, by the action tool, customer analytics data corresponding to the wireless communication service customer based on the identifier by applying predictive algorithms to the customer analytics data, wherein the customer analytics data comprises one or more of a billing history of the wireless communication service customer, a usage history of the wireless communication service customer, or an electronic device buying history of the wireless communication service customer;
• determining, by the action tool, a first plurality of potential actions for the wireless communication service customer based on the analysis of the customer analytics data;
• sending, by the action tool, the first plurality of potential actions to a rules engine;
• receiving, by the rules engine stored in a non-transitory memory and executable by a processor, the first plurality of potential actions;
• applying, by the rules engine, a set of rules to select at least a first action of the first plurality of potential actions;
• sending, by the rules engine, the first action to the presentation system in response to the first API call;
• generating and providing, by the presentation system, a first customized GUI that comprises the invoice and at least a first selectable button corresponding to the first action to a display of an electronic device associated with the wireless communication service customer, wherein the first action selected and presented as corresponding to the at least the first selectable button in the first customized GUI varies based on current customer analytics data when the first request for the invoice is received;
• receiving, by the presentation system, a second request from the wireless communication service customer for the invoice during the billing cycle;
• initiating, by the presentation system, a second API call to the action tool, wherein the second API call comprises the identifier of the wireless communication service customer;
• accessing, by the action tool, the customer analytics database based on the identifier in the second API call;
• analyzing, by the action tool, updated customer analytics data corresponding to the wireless communication service customer based on the identifier in the second API call by applying the predictive algorithms to the updated customer analytics data, wherein the updated customer analytics data comprises one or more of updated billing history of the wireless communication service customer, updated usage history of the wireless communication service customer, or updated electronic device buying history of the wireless communication service customer;
• determining, by the action tool, a second plurality of potential actions for the wireless communication service customer based on the analysis of the updated customer analytics data;
• sending, by the action tool, the second plurality of potential actions to the rules engine;
• receiving, by the rules engine, the second plurality of potential actions;
• applying, by the rules engine, the set of rules to select at least a second action of the second plurality of potential actions;
• sending, by the rules engine, the second action to the presentation system in response to the second API call;
• generating and providing, by the presentation system, a second customized GUI that comprises the invoice and at least a second selectable button corresponding to the second action to the display of the electronic device, wherein the second action selected and presented as corresponding to the at least the second selectable button in the second customized GUI varies based on updated current customer analytics data when the second request for the invoice is received, and wherein the first action and the second action are different actions associated with a wireless account of the wireless communication service customer;
• in response to the electronic device receiving an input to the first or second customized GUI indicating selection of the first or second selectable button, implementing the first or second action;
• and
• determining, by the action tool based at least in part on information regarding whether the first or second selectable button was selected by the wireless communication service customer, what one or more potential actions to recommend be included in a subsequently generated dynamically customized GUI for the wireless communication service customer or a different wireless communication service customer.