Method, apparatus, and computer program product for organizing pedestrian movement

An apparatus for organizing pedestrian movement data, the apparatus comprising at least one processor and at least one non-transitory memory including computer program code instructions, the computer program code instructions configured to, when executed, cause the apparatus to:

• receive a set of travel data, wherein the set of travel data comprises one or more pedestrian trips comprising an origin and a destination;
• generate a pedestrian flow matrix, wherein (i) the pedestrian flow matrix has one or more pedestrian flow compartments, (ii)each of the one or more pedestrian flow compartments is uniquely defined by a combination of an origin location and a destination location, (iii) each pedestrian flow compartment is divided based on a first level defined as one of a zip code level, a link level, or a point of interest level and (iv) each pedestrian flow compartment describes one or more characteristics associated with the travel data;
• generate an additional pedestrian flow matrix, wherein (i) the additional pedestrian flow matrix has one or more pedestrian flow compartments, (ii) each of the one or more pedestrian flow compartments is uniquely defined by a combination of the origin location and the destination location and (iii) each pedestrian flow compartment is divided based on a second level defined as one of a zip code level, a link level, or a point of interest level, wherein the first level and the second level are different;
• based on the origin and the destination of a given pedestrian trip, assign at least one of the pedestrian trips to one or more of the pedestrian flow compartments of the pedestrian flow matrix and additional pedestrian flow matrix;
• predict a location of a user using a machine learning model, wherein the machine learning model is configured to combine the pedestrian flow matrix and the additional pedestrian flow matrix to predict the location of the user;
• and
• cause the transmission of a signal to be provided relating to an advertisement to provide to a user based on the pedestrian flow matrix and the additional pedestrian flow matrix.

A computer program product comprising at least one non-transitory computer-readable storage medium having computer-executable program code portions stored therein, the computer-executable program code portions comprising program code instructions configured to:

• receive a set of travel data, wherein the set of travel data comprises one or more pedestrian trips comprising an origin and a destination;
• generate a pedestrian flow matrix, wherein (i) pedestrian flow matrix has one or more pedestrian flow compartments, iii) each of the one or more pedestrian flow compartments is uniquely defined by a combination of an origin location and a destination location, (iii) each pedestrian flow compartment is divided based on a first level defined as one of a zip code level, a link level, or a point of interest level and (iv) each pedestrian flow compartment describes one or more characteristics associated with the travel data;
• generate an additional pedestrian flow matrix, wherein (i) the additional pedestrian flow matrix has one or more pedestrian flow compartments, (ii) each of the one or more pedestrian flow compartments is uniquely defined by a combination of the origin location and the destination location and (iii) each pedestrian flow compartment is divided based on a second level defined as one of a zip code level, a link level, or a point of interest level, wherein the first level and the second level are different;
• based on the origin and the destination of a given pedestrian trip, assign at least one of the pedestrian trips to one or more of the pedestrian flow compartments of the pedestrian flow matrix and additional pedestrian flow matrix;
• predict a location of a user using a machine learning model, wherein the machine learning model is configured to combine the pedestrian flow matrix and the additional pedestrian flow matrix to predict the location of the user;
• and
• cause the transmission of a signal to be provided relating to an advertisement to provide to a user based on the pedestrian flow matrix and the additional pedestrian flow matrix.