Method and digital signage player for managing distributed digital signage content

A non-transitory computer program product comprising instructions deliverable via an electronically-readable media such as storage media and communication links, the instructions when executed by a processing unit of a digital signage player providing for managing distributed digital signage content by:

• storing in a memory of the digital signage player:
• a distributed digital signage content,
• a distributed digital signage content identifier for identifying the distributed digital signal content, and
• a local placement target for the distributed digital signage content;
• displaying by the processing unit of the digital signage player the distributed digital signage content on a display of the digital signage player in accordance with the local placement target;
• determining by the processing unit of the digital signage player that the local placement target needs to be increased based on operating conditions of the digital signage player;
• transmitting by the processing unit of the digital signage player via a communication interface of the digital signage player a request to a neighbor digital signage player for decreasing a neighbor placement target for the distributed digital signage content, the request comprising the distributed digital signage content identifier, the distributed digital signage content being displayed on a display of the neighbor digital signage player in accordance with the neighbor placement target;
• receiving by the processing unit of the digital signage player via the communication interface of the digital signage player a response to the request from the neighbor digital signage player, the response to the request comprising a proposed increase value of the local placement target;
• increasing by the processing unit of the digital signage player the local placement target based on the proposed increase value of the local placement target received from the neighbor digital signage player;
• and
• transmitting by the processing unit of the digital signage player via the communication interface of the digital signage player a confirmation of the increase of the local placement target to the neighbor digital signage player.

A digital signage player adapted for managing distributed digital signage content, comprising:

• a communication interface;
• memory for storing:
• a distributed digital signage content,
• a distributed digital signage content identifier for identifying the distributed digital signal content, and
• a local placement target for the distributed digital signage content;
• a display for displaying the distributed digital signage content;
• and
• a processing unit for:
• displaying the distributed digital signage content on the display in accordance with the local placement target;
• determining that the local placement target needs to be increased based on operating conditions of the digital signage player;
• transmitting via the communication interface a request to a neighbor digital signage player for decreasing a neighbor placement target for the distributed digital signage content, the request comprising the distributed digital signage content identifier, the distributed digital signage content being displayed on a display of the neighbor digital signage player in accordance with the neighbor placement target;
• receiving via the communication interface a response to the request from the neighbor digital signage player, the response to the request comprising a proposed increase value of the local placement target;
• increasing the local placement target based on the proposed increase value of the local placement target received from the neighbor digital signage player;
• and
• transmitting via the communication interface a confirmation of the increase of the local placement target to the neighbor digital signage player.