Agnostic augmentation of a customer relationship management application

Automated computing machinery that agnostically augments a customer relationship management (“CRM”) application, the machinery comprising:

• a leadership hub comprising a module of the automated computing machinery configured with computer memory configured according to a first logical table, the first logical table comprising a plurality of logical columns including a column identifying sales campaigns and a column identifying tele-agents, the table further comprising a plurality of logical rows, each row representing an assignment of a tele-agent to work on a sales campaign;
• and
• a campaign management portal comprising a further module of the automated computing machinery operatively coupled for data communications to the leadership hub, the campaign management portal configured with computer memory configured according to a second logical table, the second logical table comprising a plurality of logical columns including a column identifying sales campaigns and a column identifying display templates, the logical table further comprising a plurality of logical rows, each row associating a sales campaign and a display template comprising at least one sales campaign question and an answer form for the question;
• the leadership hub and the campaign management portal operative to:
• display the template as an overlay of a web page of a CRM;
• wherein the overlay is a graphical user interface (GUI) under control of an extension of a browser displaying the web page of the CRM, and
• invoke a GUI control widget of the extension to remove the overlay from a window of the browser and display the overlay in the window of the browser,
• wherein each of the leadership hub and the campaign management portal is external to the CRM application, and the automated computing machinery augments the CRM application through one or more web applications independently of a structure or function of the CRM application.