Systems and methods for laser tuning and attaching RFID tags to products

A system, comprising:

• a memory;
• a processor coupled to the memory and configured to determine a characteristic of a conductive trace on a substrate to be incorporated into an item to configure a tag performance in view of at least one of a dielectric property or a tuning property of the item;
• a laser configured to alter the conductive trace on the substrate by removing a portion of a conductive material of the conductive trace from the substrate to have the characteristic to define an antenna for the tag;
• and
• an attaching device configured to attach a communications enabled device to the substrate so as to form an electrical connection between the communications enabled device and the antenna to form the tag;
• wherein the removing the portion of the conductive material in an area of the conductive trace from the substrate using the laser includes at least one of decreasing a thickness of the conductive trace, decreasing a width of the conductive trace, or decreasing a height of the conductive trace while leaving a remaining portion in the area of the conductive material.