Information processing system, information processing method, program, and information processing apparatus

An information processing method performed by an information processing system including a first service for supporting to create a home page, a second service for creating an analysis result by analyzing information related to browsing of the home page, and at least one information processing apparatus for communicating via a network, the information processing method comprising:

• receiving home page configuration information concerning a configuration of the home page from the first service;
• receiving the analysis result from the second service;
• creating, by an improvement information creation unit, improvement information for improving the home page based on the home page configuration information and the analysis result;
• identifying a page based on identification information of each page included in the home page configuration information;
• receiving browsing information related to an inspection of the page from a third service, said browsing information including identification information of a browsing person who has accessed the page having an inquiry form, time information indicative of an accessed time, and time information indicative of a time when content of the inquiry form is sent to the information processing system;
• determining whether a goal expected by the page is achieved by determining that a difference between the time information indicative of the accessed time for the same browsing person judged based on the identification information of the browsing person and the time information indicative of the time when the content of the inquiry form is sent to the information processing system exceeds a predetermined threshold value;
• obtaining a CVR (Conversion Rate) based on a number of accesses per one page and a number of times the goal is achieved;
• and
• sending, to a user terminal operated by a user, the created improvement information and the CVR (Conversion Rate) with respect to the page included in the home page configuration information together with information indicating whether the CVR (Conversion Rate) is not less than or is less than a threshold value.

A non-transitory computer-readable storage medium storing a program implemented by a computer included in at least one information processing apparatus that communicates with a first service for supporting to create a home page and a second service for creating an analysis result by analyzing information related to browsing of the home page via a network, the program configured to cause the processor to:

• receive home page configuration information concerning a configuration of the home page from the first service;
• receive the analysis result from the second service;
• create improvement information for improving the home page based on the home page configuration information and the analysis result;
• identify a page based on identification information of each page included in the home page configuration information;
• receive browsing information related to an inspection of the page from a third service, said browsing information including identification information of a browsing person who has accessed the page having an inquiry form, time information indicative of an accessed time, and time information indicative of a time when content of the inquiry form is sent to the information processing system;
• determine whether a goal expected by the page is achieved by determining that a difference between the time information indicative of the accessed time for the same browsing person judged based on the identification information of the browsing person and the time information indicative of the time when the content of the inquiry form is sent to the information processing system exceeds a predetermined threshold value;
• obtain a CVR (Conversion Rate) based on a number of accesses per one page and a number of times the goal is achieved;
• and
• send, to a user terminal operated by a user, the created improvement information and the CVR (Conversion Rate) with respect to the page included in the home page configuration information together with information indicating whether the CVR (Conversion Rate) is not less than or is less than a threshold value.