Semantic role based search engine analytics

A computer-implemented method, comprising:

• receiving a search phrase including a first word;
• in response to receiving the search phrase, querying a database to at least retrieve, from the database, a first item description matching the search phrase, the first item description associated with a first item, and the first item description matching the search phrase by at least including a second word that matches the first word in the search phrase;
• determining, based at least on a semantic role of the second word included in the first item description, a semantic role for the first word included in the search phrase, the semantic role of the second word comprising an attribute of the first item;
• and
• generating, based at least on the semantic role of first word included in the search phrase, an analytics result associated with the search phrase, the analytics result identifying the first item having a first attribute as being associated with a larger quantity of purchases than the first item having a second attribute.

A non-transitory computer readable medium storing instructions, which when executed by at least one data processor, result in operations comprising:

• receiving a search phrase including a first word;
• in response to receiving the search phrase, querying a database to at least retrieve, from the database, a first item description matching the search phrase, the first item description associated with a first item, and the first item description matching the search phrase by at least including a second word that matches the first word in the search phrase;
• determining, based at least on a semantic role of the second word included in the first item description, a semantic role for the first word included in the search phrase, the semantic role of the second word comprising an attribute of the first item;
• and
• generating, based at least on the semantic role of first word included in the search phrase, an analytics result associated with the search phrase, the analytics result identifying the first item having a first attribute as being associated with a larger quantity of purchases than the first item having a second attribute.