Food ordering via embedded links in video game advertising

A computerized system for ordering a product from within a virtual game environment of an on-line video game, the system comprising:

• a computer having a user interface;
• and
• a program product comprising machine-readable program code for causing, when executed, the computer to perform the following process steps:
• presenting the on-line video game to one or more gamers, the on-line video game having a virtual game environment in which the one or more gamers participate in the on-line video game;
• presenting one or more representations of the product within the virtual game environment, the one or more representations of the product having an embedded code corresponding to one or more vendors of the product within a predetermined geographic proximity to the gamer;
• responsive to a gamer selection of the representation of the product within the virtual game environment, automatically presenting an order menu corresponding to the one or more vendors associated with the embedded code, the ordering menu having a plurality of controls configured to enable the gamer to order one or more items from the order menu;
• and
• responsive to an order placed by the gamer within the virtual game environment, delivering the one or more ordered items to a physical address specified by the gamer.

A computer program product comprising machine-readable program code stored in a non-transient storage medium for causing, when executed, a computer to perform the following process steps:

• presenting an on-line video game to one or more gamers, the on-line video game having a virtual game environment in which the gamers participate in the on-line video game;
• presenting one or more representations of the product within the virtual game environment, the one or more representations of the product having an embedded code corresponding to one or more vendors of the product within a predetermined geographic proximity to a physical location of the one or more gamers;
• responsive to a gamer selection of the representation of the product within the virtual game environment, automatically presenting an order menu corresponding to the one or more vendors associated with the embedded code, the ordering menu having a plurality of controls configured to enable the gamer to order one or more items from the order menu;
• and
• responsive to an order placed by the gamer within the virtual game environment, providing instructions to a delivery service to deliver the one or more ordered items to a physical address specified by the gamer.