Systems and methods of generating and sharing social messages based on triggering events in a video game

A system of providing sharing an annotation item to at least one social media site, wherein the annotation item is generated based on one or more triggering events occurring during a gameplay session of a video game and is further generated based on at least one annotation rule, wherein the annotation rule is based on a type of the one or more triggering events and comprises at least one of text, graphical or audio data distinct from video of the gameplay session, the system comprising:

• a computer system comprising one or more physical processors programmed with computer program instructions that, when executed by the one or more physical processors, cause the computer system to:
• obtain the annotation item that is generated based on the one or more triggering events during the gameplay session of a first user and based on an indication that a previous annotation item was interacted with by a second user;
• generate a user interface comprising a display portion that includes the video of the gameplay session and an annotation portion that includes the annotation item and is presented to the first user in combination with the video of the gameplay session;
• receive an indication from the first user that the annotation item should be shared to the at least one social media site;
• cause the annotation item to be shared to the at least one social media site and
• store an indication that the annotation item was interacted with along with the previous indication that the previous annotation item was interacted with by the second user, wherein said indication is representative of a third user's interest in the annotation item and the previous indication is representative of the second user's interest in the previous annotation item.

A computer product having a non-transient memory comprising a plurality of programmatic instructions that, when executed, cause:

• an annotation item to be generated based on one or more triggering events occurring during a gameplay session of a video game being played by a first user and to be further generated based on an indication that a previously annotation item was interacted with by a second user and based on at least one annotation rule, wherein the annotation rule is based on a type of the one or more triggering events and comprises at least one of text, graphical or audio data distinct from video of the gameplay session;
• a user interface to be generated, wherein the user interface comprises a display portion that combines the video of the gameplay and the annotation item;
• an indication to be received from the first user that the annotation item should be shared to at least one social media site;
• the annotation item to be shared to the at least one social media site;
• and
• an indication that the annotation item was interacted with to be stored along with the previous indication that the previous annotation item was interacted with by the second user, wherein said indication is representative of a third user's interest in the annotation item and the previous indication is representative of the second user's interest in the previous annotation item.