System and method for determining relevance of social content

A computing system comprising:

• a processor and a memory, the processor configured to:
• define a structured ontology, wherein the structured ontology includes (i) a plurality of entities and a corresponding classification for each entity (ii) a mapping of each entity to one or more corresponding social media accounts on one or more social media sites, (iii) an account scope for each social media account, and (iv) a set of attributes applicable to content from the one or more social media sites, and associated with the plurality of entities;
• receive, from a client computing device, one or more weight input commands that assign at least one weight to at least one attribute that categorizes content associated with the plurality of entities, wherein the content associated with the plurality of entities is obtained from the one or more social media sites;
• receive, from the client computing device and based on user input, one or more time in effect commands indicating a time period for when the at least one weight is assigned to the at least one attribute, wherein the at least one weight includes at least one of a positive weight or a negative weight;
• generate a relevance profile for at least one entity of the plurality of entities, the relevance profile including the at least one weight assigned to the at least attribute and the time period, wherein the relevance profile further including a content rule indicating that the at least one weight is assigned to one or more particular terms associated with the content;
• search the one or more social media sites, using one or more queries, for the content associated with the at least one entity;
• receive the content associated with the at least one entity and obtained from the one or more social media sites;
• indexing the content associated with at least one entity:
• receive, at a particular time, a request to rank the content associated with the at least one entity based on the set of attributes of the defined structured ontology;
• determine that the particular time, when the request to rank the content is received, falls within the time period;
• and
• rank, in response to determining that the particular time falls within the time period, the content associated with the at least one entity based upon a matching of the content to at least one attribute of the set of attributes and utilizing the least one weight, wherein the ranked content is configured to be displayed in a user interface at the client computing device.

A computer program product residing on a non-transitory computer readable storage medium having a plurality of instructions stored thereon which, when executed by a processor, cause the processor to perform operations comprising:

• defining a structured ontology, wherein the structured ontology includes (i) a plurality of entities and a corresponding classification for each entity (ii) a mapping of each entity to one or more corresponding social media accounts on one or more social media sites, (iii) an account scope for each social media account, and (iv) a set of attributes applicable to content from the one or more social media sites, and associated with the plurality of entities;
• receiving, from a client computing device, one or more input weight commands that assign at least one weight to at least one attribute that categorizes content associated with the plurality of entities, wherein the content is obtained from the one or more social media sites;
• receiving, at a computing device and from the client computing device based on user input, one or more time in effect commands indicating a time period for when the at least one weight is assigned to the at least one attribute, wherein the at least one weight includes at least one of a positive weight or a negative weight;
• generating a relevance profile for an entity of the plurality of entities, the relevance profile including the at least one weight assigned to the at least one attribute and the time period, wherein the relevance profile further includes a content rule indicating that the at least one weight is assigned to one or more particular terms associated with the content;
• searching the one or more social media sites, using one or more search queries, for the content associated with the entity;
• receiving the content associated with the entity and obtained from the one or more social media sites;
• indexing the content associated with the entity;
• receiving, at a particular time, a request to rank the content associated with the entity based on the set of attributes of the defined structured ontology;
• determining that the particular time, when the request to rank the content is received, falls within the time period;
• and
• ranking, in response to determining that the particular time falls within the time period, the content associated with the entity based upon a matching of the content to at least one attribute of the set of attributes and utilizing the at least one weight, wherein the ranked content is configured to be displayed in a user interface at the client computing device.