Computer-based platforms/systems, computing devices/components and/or computing methods for one or more technological applications involving real-time data processing between a server, one or more mobile computing devices and near field communication connected interactive posters

A computer-implemented method executing via a software application resident on a first mobile computing device associated with a user, the method comprising:

• executing the software application upon detecting that the first mobile computing device is in proximity to one or more interactive posters via near-field wireless communication (NFC) circuitry located on the first mobile computing device;
• connecting the first mobile computing device to a server as well as coupling the device to the one or more interactive posters within near-field wireless communication (NFC) range;
• tracking a specific user experience of the user as the user engages at least one of the one or more interactive posters to make user selections thereon;
• receiving, via the NFC circuitry, the user selections on the first mobile computing device from the interactive posters;
• securely transmitting the user selections to the server;
• receiving, from or via the server, at least one of information and content data based on the user selections and/or other information regarding the user previously known or gathered during the user experience;
• and
• providing to the user, via the GUI, the at least one of information and content data.

A system comprising:

• one or more interactive posters, each comprising one or more regions configured to allow a user to make one or more user selections;
• computer readable media storing a software application executed by a first mobile computing device associated with the user, the first mobile computing device configured to communicate with:
• i) a server, over a first communication link;
• and
• ii) the one or more interactive posters, over one or more respective second communication links;
• wherein the software application is configured to communicate with the server and includes instructions that, when executed by at least one processor, cause the first mobile computing device to perform operations comprising:
• receiving, by the first mobile computing device, via the one or more second communication links, at least one user selection made by the user on the one or more interactive posters;
• transmitting, by the first mobile computing device, the user interaction data to the server;
• and
• receiving, by the first mobile computing device, from the server, content data related to one or more of the user interaction data, the one or more interactive posters, and the user;
• wherein the content data has been generated by the server based at least in part on one or more of the user interaction data, the one or more interactive posters, and the user;
• and
• generating, by the first mobile computing device, a graphical user interface (GUI), the GUI comprising one or both of:
• i) one or more user-personalized interactive simulations corresponding to each respective poster of the one or more interactive posters, and
• ii) at least a portion of the content data.