Internet connected household identification for online measurement and dynamic content delivery
AssigneeViant Technology LLC
InventorsBrian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook
Life of this patent
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Abstract
A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.
Claims20
A system for identifying an internet connected household (ICH), comprising:
- a computer comprising a memory, a processor and an Internet connection;
- the processor executing on the computer;
- the memory storing a set of Internet entity instructions, wherein the set of Internet entity instructions, when executed by the processor, cause the processor to perform operations comprising:
- receiving an Internet Protocol (IP) address via the Internet connection;
- determining a residential internet service status based on whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service;
- determining a device activity status based on whether device activity from the IP address does not exceed a defined activity threshold;
- and
- based on the device activity status and the residential internet service, determining whether the IP address is associated with an ICH.
A system for identifying an internet connected household (ICH), comprising:
- a computer comprising a memory, a processor and an Internet connection;
- the processor executing on the computer;
- the memory storing a set of Internet entity instructions, wherein the set of Internet entity instructions, when executed by the processor, cause the processor to perform operations comprising:
- receiving an Internet Protocol (IP) address via the Internet connection;
- determining a residential internet service status based on whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service;
- determining an IP assignment age status based on whether an IP assignment age for the IP address is greater than a defined threshold age;
- and
- based on the IP assignment age status and the residential internet service, determining whether the IP address is associated with an ICH.
A computer-implemented method for identifying an internet connected household (ICH), comprising:
- receiving an Internet Protocol (IP) address via the Internet connection;
- determining a residential internet service status based on whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service;
- determining a device activity status based on whether device activity from the IP address does not exceed a defined activity threshold;
- and
- based on the device activity status and the residential internet service, determining whether the IP address is associated with an ICH.
A computer-implemented method for identifying an internet connected household (ICH), comprising:
- receiving an Internet Protocol (IP) address via the Internet connection;
- determining a residential internet service status based on whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service;
- determining an IP assignment age status based on whether an IP assignment age for the IP address is greater than a defined threshold age;
- and
- based on the IP assignment age status and the residential internet service, determining whether the IP address is associated with an ICH.
Dependencies are inferred from the claim text.