Blueprinting of multimedia assets

A method for managing a web-based and non-web based marketing campaign using a blueprint, the method comprising:

• establishing a blueprint for a web-based marketing campaign using a content management system, the blueprint comprising rules for managing linkages for video assets between a plurality of publications of a semantic model of the web-based and non-web based marketing campaign the video assets including text metadata shown by at least a portion of the plurality of publications, the blueprint further comprising additional rules for when to inherit at least a portion of changes in the video assets and when to automatically translate at least a portion of the changes in the video assets for each of the plurality of publications, at least a portion of the video assets being stored on an external content library and mapped to the content management system via a network, wherein the external content library is registered and mapped by:
• registering the external content library with the content management system using an external content provider module, whereby one or more content authors must present or verify their identity before accessing assets that reside on the external content library;
• and
• mapping assets of the external content library for use within the content management system;
• continually evaluating the assets of the external content library to detect a change in at least one asset for at least one of the plurality of publications;
• and
• using the blueprint rules for the linkages and localizing assets to determine:
• when to automatically translate without manual translation at least a portion of the change in the text metadata of at least one video asset across multiple websites for at least one parent publication to at least one child publication,
• when to automatically inherit in an unmodified format, including without translation at least a portion of the change in the text metadata of the at least one video asset for the at least one of the plurality of publications to a dependent publication, and
• when to automatically translate at least a portion of the text metadata not automatically inherited into a language of the at least one child publication without manual translation.

A content management system for managing a web-based and non-web based marketing campaign using a blueprint, the system comprising:

• a memory for storing executable instructions;
• and
• a processor for executing the executable instructions, the executable instructions comprising:
• a plurality of external content provider modules each communicatively coupled via a network to an individual external content library;
• a blueprinting module that establishes a blueprint for a web-based and non-web marketing campaign using a content management system,
• the blueprint comprising rules for managing linkages of assets between at least a portion of a plurality of publications of a hierarchical model of the web-based marketing campaign utilizing the assets,
• the plurality of publications comprising a parent publication and a child publication, at least a portion of the assets utilized by the hierarchical model being stored on an external content library,
• the blueprint further comprising:
• localizing rules for automatically translating without manual translation changes in assets between the parent and child publications, and
• inheritance rules for:
• automatically inheriting in an unmodified format, including without the manual translation changes in the assets between the parent and child publications, based on a type of the assets, and
• automatically inheriting at least a portion of the changes to text metadata in an unmodified manner, including without translating the inherited portions of the changes to the text metadata, based on content of the portion of the changes;
• and
• an asset manager module that receives a change in an asset mapped from the external content library to the asset manager module for the parent publication,
• wherein the blueprinting module uses the linkage rules and the inheritance rules to automatically inherit in an unmodified form, including without translation of at least a portion of the change in the asset between the parent publication and the child publication, and uses the linkage rules and the localizing rules to automatically translate without manual translation the at least a portion of the change in the asset from the parent publication to the child publication and wherein the external content library is registered and mapped by:
• registering the external content library with the content management system using an external content provider module, whereby one or more content authors must present or verify their identity before accessing assets that reside on the external content library;
• and
• mapping assets of the external content library for use within the content management system.