System and method for creating and managing multimedia sales promotions

A method for recording, producing, and communicating a multimedia promotion with a computer device comprising a computer processor, a memory, a camera, a microphone, a display screen, a user interface, and a communications module, comprising:

• selecting a set of multimedia segments relating to a corresponding set of items in an inventory database via a multimedia dashboard application executing on the computer processor and without opening another application, wherein the multimedia segments are comprised of a plurality of photos, a plurality of videos, and a plurality of audio tracks;
• recording a new multimedia segment to the memory using at least one of the camera and the microphone under control of the multimedia dashboard application executing on the computer processor;
• editing at least one of the new multimedia segment and the selected multimedia segments using the multimedia dashboard application executing on the computer processor to produce at least one edited multimedia segment;
• generating via the multimedia dashboard application executing on the computer processor the multimedia promotion with the edited multimedia segment;
• uploading at least one of the new multimedia segment and the multimedia promotion from the computer processor to the inventory database via the multimedia dashboard application executing on the computer processor;
• and
• controlling a distribution of the multimedia promotion to a set of recipients by a distribution server according to a set of distribution instructions entered into the multimedia dashboard application executing on the computer processor and communicated to at least one of the inventory database and the distribution server, wherein the inventory database and the distribution server are in operative communication.

A multimedia dashboard application for recording, editing, and managing distribution of a multimedia promotion through at least one of an inventory database and a distribution server by operation on a first computing device comprising a computer processor, a communications module, a memory module, a camera, a microphone, a display screen, and a user interface, the multimedia dashboard application comprising:

• an item selector, wherein the item selector selects a set of multimedia segments from the inventory database according to a first user input entered into the multimedia dashboard application, wherein the set of multimedia segments is comprised of at least one of a set of photographs, a set of videos, and a set of audios;
• a recording module, wherein a second user input into the multimedia dashboard application causes the recording module to activate at least one of the camera and the microphone to produce a new multimedia segment without opening another application;
• a multimedia editor, wherein a third user input into the multimedia dashboard application causes the multimedia editor to combine the new multimedia segment with the set of multimedia segments to produce a first multimedia promotion without opening another application;
• and
• a distribution controller, wherein a fourth user input to the multimedia dashboard application causes the communications module to send the first multimedia promotion to the inventory database and causes the distribution server to electronically communicate the first multimedia promotion through at least one of a web posting and a direct electronic communication without opening another application.