Vehicle advertisement display system
AssigneeToyota Boshoku Kabushiki Kaisha
InventorsMotoki Maekawa, Mitsutaka Sako
Life of this patent
Estimating the term…
Abstract
A vehicle advertisement display system to be mounted on a vehicle includes a display unit, a detection unit, and a control unit. The display unit performs display at least toward an interior of the vehicle. The detection unit detects at least one of a state of an occupant riding the vehicle or a motion of the occupant as a target. The control unit causes the display unit to display the advertisement image having an advertising content corresponding to the target detected by the detection unit based on correspondence information that defines the advertising content corresponding to each candidate of the target.
Claims7
A vehicle advertisement display system to be mounted on a vehicle, the vehicle advertisement display system comprising:
- a display device;
- an information acquiring unit, including a processor, configured to acquire at least one of position information of the vehicle, information of a traveling state of the vehicle, and environmental information inside or outside of the vehicle;
- a control unit, including a processor, that selects an advertisement image having a content corresponding to the acquired at least one of position information of the vehicle, information of a traveling state of the vehicle and environmental information inside or outside of the vehicle, from among a plurality of advertisement image candidates;
- a light-adjusting member that includes a first electrode and a second electrode and is provided at an incident portion where an external light enters, wherein transmittance of the light-adjusting member changes such that the light-adjusting member becomes transparent or high transmittance when a voltage is applied between the first electrode and the second electrode, and the light-adjusting member becomes opaque or low transmittance when no voltage is applied between the first electrode and the second electrode;
- the control unit determines a predetermined condition has been established and the advertisement image has been selected based on the acquired at least one of position information of the vehicle, information of a traveling state of the vehicle, and environmental information inside or outside of the vehicle;
- in response to determining the predetermined condition, the control unit switches the light-adjusting member from a state of first transmittance to a state of second transmittance, by adjusting the voltage between the first electrode and the second electrode, the state of first transmittance being transparent or high transmittance of light and the state of second transmittance being opaque or low transmittance of light;
- and
- the control unit causes the display device to display the selected advertisement image on the light-adjusting member according to the state of the second transmittance, wherein the state of second transmittance stops an application of the voltage between the first and second electrodes.
Dependencies are inferred from the claim text.