Managing obfuscation of regulated sensitive data

A computer program product comprising:

• one or more computer readable storage media and program instructions collectively stored on the one or more computer readable storage media, the stored program instructions comprising:
• program instructions to detect content for displaying on a display of a computing device;
• program instructions to analyze the content for sensitive data based on obfuscation identifiers that include data that is used to identify a user of the computing device;
• program instructions to determine a geo-location of the computing device;
• program instructions to retrieve one or more applicable regulations associated with the geo-location, wherein the regulations are associated with data sharing and data privacy regulations associated with displaying the sensitive data;
• program instructions to determine a location on the display for obfuscating the sensitive data in the content, based on the retrieved one or more applicable regulations;
• program instructions to identify one or more context rules associated with sensitive data of the user of the computing device applicable to the sensitive data in the content, wherein the sensitive data of the user of the computing device is applicable to the sensitive data in the content;
• program instructions to determine whether the one or more context rules override the one or more applicable regulations with respect to displaying the sensitive data;
• and
• program instructions to display the content in accordance with the determination of whether one or more context rules override the one or more applicable regulations with respect to displaying the sensitive data.

A computer system comprising:

• one or more computer processors;
• one or more computer readable storage media;
• program instructions collectively stored on the one or more computer readable storage media for execution by at least one of the one or more computer processors, the stored program instructions comprising:
• program instructions to detect content for displaying on a display of a computing device;
• program instructions to analyze the content for sensitive data based on obfuscation identifiers that include a data, a text, or an image that is used to identify a user of the computing device;
• program instructions to retrieve one or more applicable regulations, wherein the regulations are associated with data sharing and data privacy regulations associated with displaying the sensitive data;
• program instructions to determine a location on the display for obfuscating the sensitive data in the content, based on the retrieved one or more applicable regulations;
• program instructions to identify one or more context rules associated with sensitive data of the user of the computing device applicable to the sensitive data in the content, wherein the sensitive data of the user of the computing device is applicable to the sensitive data in the content;
• program instructions to determine whether the one or more context rules override the one or more applicable regulations with respect to displaying the sensitive data;
• and
• program instructions to display the content in accordance with the determination of whether one or more context rules override the one or more applicable regulations with respect to displaying the sensitive data.