System for automating the creation and evaluation of website variations to improve user engagement

A system for automatically generating variations of a website, comprising:

• one or more processors;
• and
• a memory coupled to the one or more processors, the memory storing instructions, which when executed by the one or more processors, cause the one or more processors to perform operations comprising:
• automatically generating a current generation of websites based on a source code of the web site,
• wherein the source of the website defines at least one element;
• wherein the current generation of websites has one or more variations of a website layout of the at least one element, each variation of the website layout has different initial values provided for the at least one element;
• determining at least one performance metric for the at least one element, the at least one performance metric comprising a measurement of one or more user interactions to perform a predetermined task with the website;
• comparing a plurality of websites within the current generation of websites based on the at least one performance metric to identify at least one highest performance producing variation corresponding to at least one highest measurement of the one or more user interactions to perform the predetermined task;
• generating a subsequent generation of websites based on varying subsequent values in the source code for the at least one highest performance producing variation;
• updating the source code of the set of websites with one or more subsequent values selected from each respective set of one or more websites;
• wherein each respective set of one or more websites from the set of websites are identified for each of a respective threshold performance metric;
• and
• instructing to publish the subsequent generation of websites.

A non-transitory computer-readable medium storing instructions which, when executed by one or more processors of a system, cause the system to perform operations comprising:

• automatically generating a current generation of websites based on a source code of the web site,
• wherein the source of the website defines at least one element;
• wherein the current generation of websites has one or more variations of a website layout of the at least one element, each variation of the website layout has different initial values provided for the at least one element;
• determining at least one performance metric for the at least one element, the at least one performance metric comprising a measurement of one or more user interactions to perform a predetermined task with the web site;
• comparing a plurality of web sites within the current generation of web sites based on the at least one performance metric to identify at least one highest performance producing variation corresponding to at least one highest measurement of the one or more user interactions to perform the predetermined task;
• generating a subsequent generation of websites based on varying subsequent values in the source code for the at least one highest performance producing variation;
• updating the source code of the set of websites with one or more subsequent values selected from each respective set of one or more websites;
• wherein each respective set of one or more websites from the set of websites are identified for each of a respective threshold performance metric;
• and
• instructing to publish the subsequent generation of websites.