System and method for identifying content relevant to a user based on lyrics from music

A method of distributing advertising content relevant to text of a lyric of a song over a network to a remote subscriber portable computing device, the method comprising

• providing a song playing application to a subscriber for installation on the remote subscriber portable computing device;
• receiving advertising data at a transmission server sent from a data source over the Internet, the advertising data including a set of child categories, wherein the child categories comprise categories of advertising;
• the advertising data further including a word graph, the word graph comprising a tree of words which have predefined relationships;
• the advertising data also including a set of parent categories relative to the set of child categories, wherein the parent categories comprise categories of advertising;
• the transmission server comprising a microprocessor and a memory that stores the remote subscriber's preferences for songs, destination address, and formatting data associated with the remote subscriber portable computing device;
• wherein the microprocessor:
• creates a subscriber profile based on information received from the portable computing device;
• modifies the subscriber profile based on social media content available on the listener;
• assigns synsets from the word graph to function as activators for one or more categories of advertising;
• assigns one or more scores to the set of parent categories based on their relationships to the set of child categories, each score comprising a numerical value that is determined based on at least one of a number of child categories relative to a respective parent category and a depth of child categories relative to a respective parent category;
• each parent category is assigned a score based on a number and depth of its lowest children;
• wherein scores for child categories are calculated by starting from the lowest children in a graph and progressing upwards in the graph towards a parent;
• compares synsets from the lyric of the song to the word graph by initializing a current hop count for each synset relative to the word graph, the current hop count comprising a numerical value;
• identifies child categories relevant to the lyric of the song based on synsets which match one or more activators, by using only hypernym relationships between a synset from a song and an activator;
• stores the identified child categories relevant to the lyric of the song in a song categorization database;
• filters the identified child categories in the song categorization database and listener categories in a listener database;
• selects advertising content based on the filtering step and the subscriber's profile;
• receives from the communications network an identification of a current song being played with the song playing application on the remote subscriber portable computing device;
• generates an electronic advertising alert based on the filtered data and selected advertising content steps;
• formats the electronic advertising alert into data blocks according to said formatting data;
• and
• transmits the formatted electronic advertising alert over a wireless communication channel to the remote subscriber portable computing device based upon the destination address, wherein the electronic advertising alert causes a message to be displayed on a display of the remote subscriber portable computing device, the message comprising advertising for at least one of a product and service relevant to the text of a lyric of the current song being played with the song playing application on the remote subscriber portable computing device, the message comprising interactive features that request feedback from an operator of the remote subscriber portable computing device, the feedback being transmitted from the remote subscriber portable computing device to the transmission server and stored in memory associated with the remote subscriber's preferences.