Reflective display body

A reflective display body configured such that an up-down direction of display content on a display surface can be changed, the reflective display body comprising:

• a light diffusion control layer having a regular internal structure, the regular internal structure comprising a plurality of regions having a relatively high refractive index in a region having a relatively low refractive index;
• and
• a reflective layer provided on a surface side of the light diffusion control layer opposite to the display surface,
• wherein in the light diffusion control layer, the regions having the relatively high refractive index extend from one surface side toward another surface side of the light diffusion control layer, and a straight line parallel to an extending direction of the regions is tilted with respect to a thickness direction of the light diffusion control layer,
• wherein when vectors A, C, D1, D2, and D3 are defined as follows:
• the vector A is parallel to the extending direction and directed from a surface side of the reflective display body distal to the display surface toward the display surface side;
• the vector C is obtained by projecting the vector A onto the display surface;
• the vector D1 has a starting point on a center of the display surface and is in a downward direction of an initial up-down direction of the display content;
• the vector D2 has a starting point on the center of the display surface and is in a leftward direction of an initial right-left direction of the display content;
• and
• the vector D3 has a starting point on the center of the display surface and is in a rightward direction of the initial right-left direction of the display content,
• a smallest angle among an angle between the vector C and the vector D1, an angle between the vector C and the vector D2, and an angle between the vector C and the vector D3 is more than 0° and 45° or less.