Smart rewards incentive system, client tools for implementing a smart rewards incentive system, and analytics engine

An incentive based campaign management system comprising:

• a server comprising a processor and at least one memory, the server being configured to present application programming interfaces to a client presentation device, the application programming interfaces including tools to manage one or more incentive based campaigns;
• a rules database comprising one or more memories comprising modules for including in an incentive based campaign;
• and
• a historical systems database comprising one or more memories storing historical outcomes of incentive based campaigns;
• the server storing program instructions which when executed cause the server to:
• receive input from a client presentation device via one of the application programming interfaces to create a set of campaigns including a reward wherein the reward comprising transferability criteria;
• receive a request from an end user to access the one or more campaigns;
• receive data from one or more demographic sensors, wherein the one or more demographic sensors comprise any of a camera and a microphone, wherein the data received from the one or more demographic sensors is concerning a demographic of the end user;
• based on the detected demographic data of the end user received from the one or more demographic sensors, determining whether the detected demographic data of the end user meets a demographic threshold of any of the one or more campaigns;
• and
• when the demographic threshold is met, presenting a campaign to the end user via an end user presentation device, wherein presentation of the campaign to the end user is based on a plurality of factors at the time the request from the end user was received, wherein each of the plurality of factors is assigned a weight, wherein the plurality of factors include any of a time of day, week, month, or year;
• a current temperature;
• a likely demographic of a detected user;
• a number of potential detected users;
• an amount of traffic in a nearby area;
• and past campaign performance;
• and
• monitoring the reward to determine whether the transferability criteria of the reward have been met, and when the criteria have been met, transferring the reward from the end user, wherein the transferring of the reward comprises either (i) trading the reward for a second reward available for issuance by the server, (ii) trading the reward with a second reward issued to a second end user, or (iii) sharing the reward with one or more second end users, and, based on the transfer, reissuing the traded reward by the server.