Electronic media production system and system for use therewith

An electronic media production system for use with a chip having both memory and a controller, the system comprising:

• modules, each including:
• a presentation system including one or more of a speaker and a video screen;
• and a microchip socket port configured for releasably receiving the chip in a solderless connection, said microchip socket port selected from a one-time programming (OTP) sound chip socket and a serial peripheral interface (SPI) flash chip socket;
• wherein, in use,
• if the presentation system includes the speaker, the system produces sounds derived from data obtained via the port from the chip;
• and
• if the presentation system includes the video screen, the system displays images derived from data obtained via the port from the chip,
• wherein each of said modules is chosen from the group consisting of:
• a shelf talker module, a video shelf talker module, an audio greeting card module, a talking presentation folder module, a talking business card module, a video presentation folder module, and a video brochure module.