Network-based user identification

A system comprising:

• a memory;
• and
• at least one processor coupled to the memory and configured to perform operations comprising:
• determining a media access control (MAC) address of each of a plurality of mobile devices corresponding to a plurality of different users that have previously interacted with a streaming media device;
• transmitting, by the streaming media device, a discovery signal to the MAC addresses of the plurality of mobile devices corresponding to the plurality of different users;
• receiving, from a plurality of responding mobile devices, responses indicating a network address of each of the respective responding mobile devices, wherein a second discovery signal is transmitted after receiving a response by at least one of the plurality of responding mobile devices;
• identifying which of the plurality of different users of the streaming media device are within a vicinity of the streaming media device based on the receiving responses indicating the network address;
• determining user settings of the streaming media device based on the identifying which of the plurality of different users are within the vicinity;
• and
• configuring the streaming media device based on the determined user settings.

A non-transitory computer-readable medium having instructions stored thereon that, when executed by at least one computing device, cause the at least one computing device to perform operations comprising:

• determining a media access control (MAC) address of each of a plurality of mobile devices corresponding to a plurality of different users that have previously interacted with a streaming media device;
• transmitting, by the streaming media device, a discovery signal to the MAC addresses of the plurality of mobile devices corresponding to the plurality of different users;
• receiving, from a plurality of responding mobile devices, responses indicating a network address of each of the respective responding mobile devices, wherein a second discovery signal is transmitted after receiving a response by at least one of the plurality of responding mobile devices;
• identifying which of the plurality of different users of the streaming media device are within a vicinity of the streaming media device based on the receiving responses indicating the network address;
• determining user settings of the streaming media device based on the identifying which of the plurality of different users are within the vicinity;
• and
• configuring the streaming media device based on the determined user settings.