Recipient-based content optimization in a messaging system

A system comprising:

• at least one processor;
• and
• a memory storing instructions that cause the at least one processor to perform operations comprising:
• accessing, by at least one processor, device capabilities for each of a plurality of recipient devices;
• determining that a value of a capability parameter is not available for a first recipient device, the first recipient device being one of the plurality of recipient devices;
• receiving, from the first recipient device, a value of the capability parameter;
• clustering, by the at least one processor, the plurality of recipient devices into a plurality of groups of recipient devices based on the device capabilities including a current battery level, and, for each group of recipient devices, an associated set of content parameters being compatible with the current battery level of the recipient device having a lowest current battery level among the recipient devices of the group of recipient devices;
• determining, for each group of recipient devices, a set of content parameters compatible with the device capabilities of the plurality of recipient devices of a group of client devices;
• and
• generating, for each group of recipient devices, a version of content according to an associated set of content parameters.

A non-transitory computer-readable storage medium, the non-transitory computer-readable storage medium including instructions that when executed by a computer, cause the computer to:

• accessing, by at least one processor, device capabilities for each of a plurality of recipient devices;
• determining that a value of a capability parameter is not available for a first recipient device, the first recipient device being one of the plurality of recipient devices;
• receiving, from the first recipient device, a value of the capability parameter;
• clustering, by the at least one processor, the plurality of recipient devices into a plurality of groups of recipient devices based on the device capabilities including a current battery level, and, for each group of recipient devices, an associated set of content parameters being compatible with the current battery level of the recipient device having a lowest current battery level among the recipient devices of the group of recipient devices;
• determining, for each group of recipient devices, a set of content parameters compatible with the device capabilities of the plurality of recipient devices of a group of client devices;
• and
• generating, for each group of recipient devices, a version of content according to an associated set of content parameters.