Beacon-based media network

At least one non-transitory machine-readable storage medium providing instructions for obtaining location-based content from a content network system, the medium comprising instructions, that when executed by a mobile computing device, cause the mobile computing device to:

• communicate, to a device tracking system, a location identifier and a device identifier that are each unique to the mobile computing device, the location identifier being obtained from a source within a mapped physical environment while the mobile computing device is in wireless communication range of the source, wherein the device tracking system tracks locations of the mobile computing device in the mapped physical environment based at least in part on the location identifier and the device identifier;
• communicate the device identifier that is unique to the mobile computing device, from a software application of the mobile computing device to a content network system, wherein the device identifier is communicated to the content network system when the mobile computing device is located outside of the wireless communication range of the source;
• obtain content from the content network system, using the software application, wherein the content network system selects the content based on the device identifier that is unique to the mobile computing device, and wherein the content network system further selects the content based on activity information from the mapped physical environment, the activity information determined based at least in part on the location identifier that is unique to the mobile computing device, and the location identifier previously provided while the mobile computing device was in wireless communication range of the source;
• and
• output the content selected for the mobile computing device in the software application, wherein the outputting of the content in the software application occurs at a subsequent time when the mobile computing device is located outside wireless communication range of the source;
• wherein the activity information from the mapped physical environment is provided from the device tracking system to the content network system without communications from the mobile computing device.

An apparatus, comprising:

• means for obtaining a location identifier and a device identifier that are each unique to a mobile computing device, the location identifier being obtained from a source within a mapped physical environment while the mobile computing device is in wireless communication range of the source, wherein a device tracking system tracks locations of the mobile computing device in the mapped physical environment based at least in part on the location identifier and the device identifier;
• means for providing the device identifier that is unique to the mobile computing device to a content network system, based on use of a software application of the mobile computing device at a subsequent time, wherein the device identifier is provided to the content network system when the mobile computing device is located outside of the wireless communication range of the source;
• means for obtaining content from the content network system, based on use of the software application, wherein the content network system selects the content based on the device identifier that is unique to the mobile computing device, and wherein the content network system further selects the content based on activity information from the mapped physical environment, the activity information determined based at least in part on the location identifier that is unique to the mobile computing device, and the location identifier provided while the mobile computing device is in wireless communication range of the source;
• and
• means for providing the content selected for the mobile computing device for output in the software application, wherein the outputting of the content in the software application occurs at a subsequent time when the mobile computing device is located outside wireless communication range of the source;
• wherein the activity information from the mapped physical environment is communicated from the device tracking system to the content network system independently of the mobile computing device.