Methods and systems for electronic shopping through displayed multimedia content while viewing thereof

A system for facilitating online shopping while viewing multimedia content on an electronic device, the system comprising:

• a controller, associated with a user viewing the multimedia content, for sending a pre-defined input;
• and
• the electronic device configured to stream and display the multimedia content, the electronic device comprising a memory comprising stored instructions, and at least one processor configured to execute the stored instructions to cause the electronic device to perform at least:
• receiving the pre-defined input from the controller, wherein the pre-defined input indicates interest in purchasing at least one item using at least one machine-readable code from multiple machine-readable codes displayed in a scene of the multimedia content, the scene comprising the multiple machine-readable codes, the at least one machine-readable code comprising payment related information for purchasing the at least one item;
• upon receiving the pre-defined input, capturing at least one screenshot of the scene comprising the multiple machine-readable codes;
• identifying the multiple machine-readable codes in the at least one screenshot of the scene;
• upon identifying, extracting the multiple machine-readable codes from the at least one screenshot of the scene for processing a payment based on the payment related information present in the at least one machine-readable code;
• and
• sending the multiple machine-readable codes to a user device for processing a payment based on the payment related information present in the at least one machine-readable code, wherein a user associated with the user device chooses the at least one machine-readable code associated with the at least one item from the multiple machine-readable codes to proceed with a payment process.

A method for facilitating online shopping while viewing multimedia content on an electronic device, the method comprising:

• receiving an input from a controller, wherein the input indicates interest in purchasing at least one item using a machine-readable code displayed in a scene of the multimedia content, the scene comprising multiple machine-readable codes, the machine-readable code comprising payment information for purchasing the at least one item;
• capturing at least one screenshot of the scene comprising the multiple machine-readable codes;
• identifying the multiple machine-readable codes in the at least one screenshot of the scene;
• storing the multiple machine-readable codes in a database of the electronic device;
• and
• sending the multiple machine-readable codes to the controller which is in communication with the electronic device, wherein the multiple machine-readable codes are displayed on a display screen of the controller, wherein the machine-readable code comprising the payment information for purchasing the at least one item is scanned via a user device, for initiating purchase of the item, and wherein a payment transaction is made via the user device, to complete the purchase of the item.