Managing or modifying online content according to cognitively identified creator and organization relationships

A system for managing online content comprising:

• at least one processor that
• receives an identification of a content creator of online entertainment media and an identification of an organization;
• determines a relationship between the content creator and the organization based on at least one online data source associated with at least one of the content creator and the organization, wherein the relationship exists prior to a creation, by the content creator, of online content associated with a product or service of the organization and comprises a remuneration, by the organization to the content creator, for creating the online content contingent upon an agreement between the content creator and the organization formed prior to the creation of the online content, and wherein the relationship is determined notwithstanding whether the relationship is explicitly disclosed in the at least one online data source;
• and
• responsive to determining the relationship, generates a signal representative of the determined relationship between the content creator and the organization, wherein the determined relationship includes disclosed relationships and derived relationships, wherein generating the signal includes generating a list of the disclosed relationships and the derived relationships, and wherein the derived relationships included on the list are each associated and indicated with a confidence score that the remuneration was performed based on correlations of data linking the content creator to the organization as identified in the at least one online data source.

A computer program product for managing online content by one or more processors, the computer program product comprising a non-transitory computer-readable storage medium having computer-readable program code portions stored therein, the computer-readable program code portions comprising:

• an executable portion that receives an identification of a content creator and an identification of an organization;
• an executable portion that determines a relationship between the content creator and the organization based on at least one online data source associated with at least one of the content creator and the organization, wherein the relationship exists prior to a creation, by the content creator, of online content associated with a product or service of the organization and comprises a remuneration, by the organization to the content creator, for creating the online content contingent upon an agreement between the content creator and the organization formed prior to the creation of the online content, and wherein the relationship is determined notwithstanding whether the relationship is explicitly disclosed in the at least one online data source;
• and
• an executable portion that, responsive to determining the relationship, generates a signal representative of the determined relationship between the content creator and the organization, wherein the determined relationship includes disclosed relationships and derived relationships, wherein generating the signal includes generating a list of the disclosed relationships and the derived relationships, and wherein the derived relationships included on the list are each associated and indicated with a confidence score that the remuneration was performed based on correlations of data linking the content creator to the organization as identified in the at least one online data source.